Adtech (Advertising Technologies) stories
Mobile gaming focuses on high-value users & long-term growth
Last week
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gaming
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digital entertainment
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mobile gaming
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
Google blocks 5.1 billion ads & boosts AI ad safeguards
Last week
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email security
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llms
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ai
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Last week
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payment technologies
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amazon
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digital advertising
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
OzTAM partners with Samba TV & Nexxen for data project
This month
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data analytics
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big data
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digital advertising
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
Pat Copeland joins Moloco to lead machine learning efforts
This month
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Tire Agent sees success with Quantcast's ad campaign
This month
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digital marketing
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advertising technologies
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quantcast
Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.
Vudoo appoints Paul Blackburn as Chief Strategy Officer
This month
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digital transformation
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cx
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martech
Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.
Yahoo appoints Josh Line as new Chief Marketing Officer
This month
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Blend AI opens US office to bolster ecommerce solutions
Last month
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saas
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ai
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ecommerce
Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.
Wildstone acquires Total Outdoor Media's billboards in VIC
Last month
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digitisation
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investment
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digital advertising
Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.
LinkedIn upgrades Campaign Manager with new marketing tools
Last month
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cx
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martech
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linkedin
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
Leaseweb & CDNetworks join forces to boost CDN services
Last month
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saas
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gaming
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digital entertainment
Leaseweb has teamed up with CDNetworks to boost content delivery solutions, aiming for enhanced efficiency and security across sectors like gaming and media.
Taboola extends decade-long ad partnership with Microsoft
Last month
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martech
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microsoft
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samsung
Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Last month
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Publicis & Adobe expand partnership with AI integration
Last month
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digital transformation
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cx
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martech
Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.
UK shoppers focusing on discounted items - research
Last month
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shopping
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ebay
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online shopping
According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.
Thryv Australia wins global award for marketing with purpose
Last month
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martech
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financial systems
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social media
Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.
Former JWT CEO launches AI platform for marketing content
Last month
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Jim Kane joins Zitcha as global VP of sales strategy
Last month
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data analytics
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martech
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omnichannel
Zitcha has appointed Jim Kane as Vice President of Sales - Global, aiming to enhance its retail media platform's global presence and revenue growth.
New Zealand's Skinny selects customer as AI brand face
Last month
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uc
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cx
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martech
New Zealand's Skinny has chosen Liz Wright, a loyal customer, as the first-ever AI ambassador, marking a bold move in brand representation.