Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.
Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.
Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.
Marvel Stadium will be the first venue in the southern hemisphere to introduce Amazon's Just Walk Out technology.
EA settles lawsuit over a gaming monopoly, promising a £27m fund for affected gamers and hinting at a future without exclusive football game deals.
CyberCX deepens Collingwood ties with major partner status, adding official cyber and app roles as clubs face rising digital threats.
Dreame deepens its Australian push with Sydney Swans deal as the consumer tech brand seeks wider reach beyond home cleaning products.
CyberCX signs two-year tie-up as Official Cyber Security Partner of the AFL and AFLW, covering league, clubs and Marvel Stadium's ARC system.
Airwallex inks first major Australian sports deal, becoming Essendon's co-major partner with front-of-guernsey branding and tech rollout.
Anker Solix launches ultra-fast charging, smaller portable power stations in Australia, with early-bird deals from AUD $999.
Hawthorn signs premier deal with Anker Solix, offering fans discounted home batteries as energy costs and storage rebates rise in Australia.
MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.
NEP Australia has adopted Sennheiser's Spectera system, cutting live broadcast setup times to under 40 minutes and easing frequency management challenges.
Altnets appoints Andy Ainsley as Commercial Director to spearhead UK growth and expand its influence in the data centre and digital infrastructure market.
In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.
Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club's data security in a digital era.
A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.
Adelaide Oval sets Australian precedent as the first major sports stadium to allow cryptocurrency payments, enabled by Crypto.com and DataMesh's innovative payment solution.
Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.
Telstra, Google and Accenture are developing a new 5G powered augmented reality (AR) experience at Melbourne's Marvel Stadium for the footy season.
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