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ASUS stories

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Why carbon accountability is the new competitive advantage
This month
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digital transformation
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cleantech
ASUS leads in carbon accountability, offering carbon-neutral devices and services as sustainability shifts from compliance to a vital business edge in tech procurement.
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Hands-on review: ASUS Zenbook A14 UX3407R
Last month
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gaming
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digital entertainment
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The Asus Zenbook A14 UX3407R, a lightweight Windows laptop powered by Qualcomm Snapdragon, offers up to 32 hours battery life and strong performance for office and creative tasks.
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NVIDIA unveils RTX PRO Servers & AI Factory for enterprises
Last month
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storage
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robots
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network infrastructure
NVIDIA launches RTX PRO Servers with the Enterprise AI Factory design, boosting performance and AI capacity for data centres in GBP £m enterprise sectors.
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NVIDIA unveils DGX Spark & DGX Station AI desktops
Wed, 19th Mar 2025
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robots
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data science
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genai
NVIDIA has launched its DGX Spark and DGX Station AI desktops, bringing advanced capabilities for AI research directly to users' workspaces.
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Asus launches Zenbook A14, lightest AI PC (less than 1kg)
Tue, 11th Mar 2025
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personal computing devices
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asus
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tablets & laptops
ASUS has unveiled the ultra-light Zenbook A14 in Australia and New Zealand, boasting revolutionary AI technology and a remarkable 32-hour battery life.
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ASUS unveils 2025 ROG gaming laptops in Aus & NZ
Tue, 4th Mar 2025
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gaming
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digital entertainment
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personal computing devices
ASUS Republic of Gamers has unveiled its 2025 gaming laptop range in Australia and New Zealand, with pre-orders now open for models featuring cutting-edge tech.
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AMD unveils new Radeon RX 9070 XT cards with RDNA 4 tech
Mon, 3rd Mar 2025
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gaming
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digital entertainment
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ai
AMD has launched its new Radeon RX 9070 XT and RX 9070 graphics cards, featuring RDNA 4 architecture for improved gaming performance at USD $599 and USD $549.
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ROG unveils Phone 9 series with cutting-edge gaming tech
Tue, 18th Feb 2025
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smartphones
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jb hi-fi
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qualcomm
ASUS has unveiled the ROG Phone 9 series in Australia and New Zealand, with pre-orders starting at AUD $1,799 and NZD $2,199 at JB Hi-Fi and PB Tech.
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Hannah Kimuyu promoted to CEO at Brave Bison
Wed, 5th Feb 2025
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ecommerce
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digital marketing
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asus
Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.
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Asus unveils AI-driven product range at CES 2025
Mon, 13th Jan 2025
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cleantech
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personal computing devices
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microsoft
ASUS has launched its new AI-powered product range at CES 2025, promising greater productivity and sustainability with offerings like the ultra-light Zenbook A14.
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ASUS ROG unveils 2025 gaming laptop line-up with upgrades
Thu, 9th Jan 2025
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personal computing devices
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intel
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rog
ASUS Republic of Gamers has unveiled its 2025 laptop range, featuring powerful Intel, AMD, and NVIDIA hardware, alongside innovative cooling solutions.
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AMD unveils expanded AI PC processor range for 2025 launch
Wed, 8th Jan 2025
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endpoint protection
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edr
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personal computing devices
AMD has unveiled an expanded range of AI PC processors set for a 2025 launch, featuring enhanced performance and capabilities for both consumers and businesses.
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AMD unveils new Ryzen processors for gaming & AI PCs
Wed, 8th Jan 2025
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gaming
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digital entertainment
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personal computing devices
AMD has launched its latest Ryzen processors, including the 9950X3D and 9900X3D, enhancing gaming and AI performance across platforms.
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Exclusive: How ASUS' AI-powered ExpertBook P5 impacts professionals
Tue, 17th Dec 2024
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ai
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cleantech
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personal computing devices
ASUS has launched its AI-powered ExpertBook P5, a laptop designed for professionals that promises to enhance productivity and collaboration in hybrid work settings.
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First IT products certified under updated TCO criteria
Mon, 16th Dec 2024
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supply chain
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cleantech
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lenovo
The first IT products have received certification under the updated sustainability criteria from TCO Certified, marking a significant advance in eco-friendly technology.
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FPT launches AI factory partnership with global tech giants
Fri, 22nd Nov 2024
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digital transformation
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ai
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asus
FPT has launched a partner ecosystem with major tech firms like NVIDIA and HP to advance AI factory development in Vietnam and Japan.
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Hands-on review: Asus Expertbook P5 (P5405CSA-NZ0242) notebook
Tue, 19th Nov 2024
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personal computing devices
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gadgets
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notebook
The Asus Expertbook P5 combines a robust design with powerful specs, featuring an Intel Core Ultra 258V processor and selling for AUD $2,799.
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ASUS launches ExpertBook P5 with advanced AI features
Mon, 18th Nov 2024
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personal computing devices
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productivity
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asus
ASUS launches its first Copilot+ PC, the ExpertBook P5, in Australia and New Zealand, offering enhanced AI performance and productivity features.
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Exclusive: How ASUS' Zenbook S 14 brings the future of AI to laptops
Thu, 10th Oct 2024
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personal computing devices
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productivity
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asus
ASUS unveils the Zenbook S 14, a revolutionary AI-powered laptop designed for creativity and productivity, weighing just 1.2kg and lasting up to 27 hours.
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ASUS debuts new AMD AI-powered laptops in Australia & NZ
Wed, 14th Aug 2024
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gaming
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digital entertainment
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ai
ASUS has unveiled a new range of AMD AI-powered laptops in Australia and New Zealand, showcasing models designed for students, professionals, and gamers.