B2B Marketing stories - Page 2
![Story image](../../../../../uploads/story/2019/01/30/preview_Screen_Shot_2019-01-29_at_3.webp)
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
#
martech
#
websites
#
digital marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
![Story image](../../../../../uploads/story/2018/11/01/preview_ThinkstockPhotos-1054910934.webp)
Adobe completes US$4.75b Marketo buyout
Thu, 1st Nov 2018
#
data analytics
#
martech
#
cdp
Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.
![Story image](../../../../../uploads/story/2018/09/21/preview_AdobeSummit2018-003.webp)
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
#
data analytics
#
martech
#
commerce systems
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.
![Story image](../../../../../uploads/story/2018/06/20/preview_ThinkstockPhotos-905819004.webp)
How to market to B2B technology buyers
Wed, 20th Jun 2018
#
digital marketing
#
b2b marketing
#
the channel institute
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
![Story image](../../../../../uploads/story/2017/04/06/preview_ThinkstockPhotos-538492932.webp)
Avnet has a new look following 'Reach Further' launch
Thu, 6th Apr 2017
#
iot
#
b2b marketing
#
branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
![Story image](../../../../../uploads/story/2016/05/10/preview_ThinkstockPhotos-100808028a.webp)
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
#
martech
#
data analytics
#
planning
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
![Story image](../../../../../uploads/story/2014/12/05/preview_GettyImages-466267165.webp)
Are you a robot? Software nightmares in online marketing
Sat, 1st Jan 2011
#
martech
#
content creation
#
b2b marketing
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.
![Story image](../../../../../uploads/story/2014/12/05/preview_GettyImages-532572642.webp)
I'm forever blowing bubbles
Tue, 1st Aug 2006
#
data analytics
#
martech
#
cdp
Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.