CMO stories
Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.
Outages are now costing Global 2000 firms USD $600 billion a year, as a single incident can wipe 3.4% off share prices.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.
As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.
Businesses can now keep customer conversations seamless as Quiq adds live voice support and a new brand identity for its service platform.
Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
Many large companies are making support harder to reach, with most failing to offer clear web, chat or phone access, a Parloa study found.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
Finance teams could cut manual close work as Trintech embeds AI guidance, risk checks and auto-matching into existing workflows.
Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.
Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.
The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.
Businesses in Australia and New Zealand are more likely to see outages hit revenue, with 52% reporting direct top-line damage.
The virtual gastrointestinal care provider is widening access nationwide after adding a president and chief operating officer to drive expansion.
Recognition for the combined group underscores its growing influence in the IT channel, as six executives make CRN's 2026 Women of the Channel list.
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.
