TechDay New Zealand - Aotearoa's technology news network

Content Creation stories - Page 2

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Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Creative industry leaders champion automation at LA event
Tue, 21st Nov 2023
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apple
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creative technologies
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technology gifts
Industry leaders at the Henry Stewart Creative Production LA event highlight automation as essential in creative production.
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WPP & Sprinklr join forces to boost personalised customer experiences
Tue, 21st Nov 2023
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cloud services
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cx
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martech
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
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HR, business leaders struggle with upskilling despite AI boom
Mon, 20th Nov 2023
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it training
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e-learning
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creative technologies
While 75% of HR and business leaders recognise the importance of upskilling, 76% struggle to implement suitable programmes, a study shows.
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Mastercard launches unique gaming initiative with G2 Esports & Riot Games
Fri, 17th Nov 2023
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gaming
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martech
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commerce systems
Mastercard debuts its first gaming initiative, the 'Gamer Academy', in collaboration with G2 Esports and Riot Games.
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Social trends report unfolds brand-customer disconnect
Thu, 16th Nov 2023
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ai
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creative technologies
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hootsuite
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
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Storyblok & Bynder partnership to enhance content management precision
Thu, 16th Nov 2023
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ecm
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martech
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creative technologies
Storyblok and Bynder unite to enhance content management accuracy, aiming to aid marketing teams in upholding brand consistency.
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iXsystems unveils much-anticipated TrueNAS F-Series for advanced storage
Tue, 14th Nov 2023
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virtualisation
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gaming
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storage
iXsystems reveals cutting-edge TrueNAS F-Series with high performance all-NVMe systems– an anticipated advancement in storage solutions.
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New Zealand's Rebel Fleet bolsters Aussie film industry with Equinix partnership
Thu, 9th Nov 2023
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data centre operators
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physical security
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digital entertainment
Australia's film and TV productions will benefit from advanced technical services as The Rebel Fleet deploys in Equinix, a digital infrastructure company.
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Darabase to launch groundbreaking AR advertising platform
Wed, 8th Nov 2023
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apple
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martech
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physical security
Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.
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AI could alleviate rising Australian burnout rates
Tue, 7th Nov 2023
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bi
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big data
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microsoft
AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.
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E-commerce giants betting on low pricing, genAI for Double 11 success
Mon, 6th Nov 2023
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contact centre
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chatbots
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creative technologies
For this year's Double 11 shopping festival, e-commerce giants are expected to focus on low pricing and use genAI to aid sales.
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CYPHER Learning introduces AI 360 for course creation
Fri, 3rd Nov 2023
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e-learning
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creative technologies
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content creation
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
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Australian businesses lead in AI adoption, HubSpot research reveals
Fri, 3rd Nov 2023
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bi
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big data
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edutech
Australian businesses are leading the way in adopting AI technology, with major firms utilising generative AI tools, says HubSpot research.
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Australian businesses increasingly incorporating AI into marketing strategies
Thu, 2nd Nov 2023
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bi
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big data
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creative technologies
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
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Leica launches the first camera with built-in Content Credentials
Tue, 31st Oct 2023
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creative technologies
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content creation
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leica
Leica launches M11-P, the world's first camera with built-in Content Credentials, a major development for photojournalism and the fight against misinformation.
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CloudSponge launches 'Better Sharing' plugin on WordPress
Mon, 30th Oct 2023
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big data
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bi
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creative technologies
CloudSponge launches Better Sharing, a WordPress plugin aimed at transforming email sharing for website visitors.
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Warwick study reveals sentiment shifts in text rewritten by AI
Fri, 27th Oct 2023
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ml
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creative technologies
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ai
Warwick Business School study reveals Large Language Models (LLMs) unintentionally neutralise sentiments in original text.
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Oracle NetSuite introduces AI-powered Text Enhance boosting productivity
Mon, 23rd Oct 2023
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it training
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payroll systems
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hcm
Oracle NetSuite has unveiled advanced AI-powered features to enhance productivity through contextual and personalised content.
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ASUS launches affordable OLED Vivobook Go 15 exclusively in Australia
Wed, 18th Oct 2023
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creative technologies
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connectivity
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asus
ASUS unveils the Vivobook Go 15 OLED, an affordable, entry-level laptop, bringing OLED technology to Australians.
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Voice analytics market projected to reach USD 9.33 billion by 2030
Wed, 18th Oct 2023
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cloud services
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voip
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contact centre
The voice analytics market is set to soar to $9.33bn by 2030, fuelled by growing use of voice recognition tech.
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YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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creative technologies
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content creation
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
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DigiCert launches Discovery for streamlined cryptographic key management
Tue, 17th Oct 2023
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encryption
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quantum computing
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creative technologies
DigiCert unveils Discovery, a central management tool for cryptographic keys, aiming to improve cybersecurity.
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Twitch announces 'Stories on Twitch' feature for mobile app users
Tue, 17th Oct 2023
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partner programmes
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creative technologies
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features
Twitch mobile app users will soon enjoy a new feature, 'Stories on Twitch', launched by the live streaming platform.