Customer engagement stories
Creating a lead generation flywheel with AI and data at the core
Today
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crm
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cx
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ai
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Simon partners with Adentro to enhance retail experience
Today
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cx
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omnichannel
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digital marketing
Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.
Lifecycle & Collab team up for advanced NEXUS upgrade
Today
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crm
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digital transformation
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cx
Lifecycle Software has partnered with Collab to enhance its NEXUS platform with AI-driven customer care solutions, boosting efficiency for mobile operators.
15gifts launches AI agent Humara for digital sales boost
Today
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personalisation
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digital marketing
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verizon
15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.
VistaPrint report: Australian SMBs face 2025 challenges
Yesterday
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cx
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personalisation
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cdp
VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.
Pepper Cloud wins Google AI Award for WhatsApp CRM solution
Yesterday
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digital transformation
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cx
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genai
Singapore-based Pepper Cloud has won the Google AI Trailblazers Transformation Award 2024 for its innovative WhatsApp Sales CRM, as it expands into global markets.
ServiceNow appoints new VP to boost Asia operations
2 days ago
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cx
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martech
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ai
ServiceNow has appointed Melissa Ries as Group Vice President for Asia & Korea and Yen Yen Tan to its Global Advisory Council to boost operations in the region.
Informatica names Krish Vitaldevara as Chief Product Officer
3 days ago
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cx
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martech
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microsoft
Informatica has appointed Krish Vitaldevara as Executive Vice President and Chief Product Officer, aiming to enhance AI-driven data management solutions.
Yahoo appoints Josh Line as new Chief Marketing Officer
3 days ago
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cx
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martech
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partner programmes
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Pipeline360 appoints McCarthy as Senior Director in APAC
4 days ago
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
How banks can support mortgage customers to reduce their carbon emissions
Last week
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cx
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martech
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power / energy
In a bid to combat rising carbon emissions, banks are urged to utilise their data and influence to help mortgage customers implement sustainable home upgrades.
High-street retailers urged to embrace tech for survival
Last week
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cx
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martech
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partner programmes
As high-street retailers grapple with fierce online competition and changing consumer habits, experts urge them to embrace technology and adapt strategies to thrive.
Pure Storage aids THG Ingenuity in AI & sustainability
Last week
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storage
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data protection
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dr
Pure Storage has partnered with THG Ingenuity to enhance AI capabilities and sustainability, cutting data centre power use by 80% while supporting global growth.
iManage enhances AI with Ask iManage & Insight+ updates
Last week
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document management
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ecm
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cx
iManage has unveiled enhancements to its AI strategy, including updates to Ask iManage and Insight+, aimed at boosting efficiency for users globally.
Fastly updates bot management to reduce CAPTCHA reliance
Last week
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cx
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martech
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data privacy
Fastly has unveiled enhancements to its Bot Management service, reducing CAPTCHA dependency while bolstering security and user experience across its platform.
UK consumers prioritise value over brand loyalty: study
Last week
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cx
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martech
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personalisation
A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.
Interactive appoints Broadbent as SA Sales Lead
Last week
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cx
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martech
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cloud services
Darren Broadbent has been appointed Sales Lead for South Australia at Interactive, aiming to drive growth and enhance customer success in the region.
Google's AI push prompts Aussie firms to boost visibility
Last week
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cx
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martech
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ai
Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.
Sinch & Verizon to enhance business messaging in the US
Last week
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cx
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martech
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api
Sinch has strengthened its alliance with Verizon to boost Rich Communication Services adoption for business messaging across the US, enhancing customer engagement.
Mapp secures $13m to enhance AI marketing strategy
Last month
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cx
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martech
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hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.