Customer engagement stories
AGL boosts retail transformation with new automation tool
Today
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digital transformation
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cx
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sustainability
AGL begins a retail transformation using the Appian Platform, launching eAGL to automate four million tasks and enhance customer experience.
Backbase highlights banking trends shaping the industry in 2025
Last week
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data analytics
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fintech
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cx
Backbase forecasts a USD $1 trillion transformation in banking by 2025, urging traditional banks to innovate or face a 30% market share loss to digital rivals.
UK consumers feel undervalued by their favourite brands
Last week
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crm
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cx
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martech
A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.
Eight hospitality tech trends transforming pubs in 2025
Last week
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surveillance
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data analytics
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digital transformation
As pubs brace for 2025, eight key technology trends are set to revolutionise operations, optimising efficiency and enhancing customer experiences.
Exclusive: How CCH Integrator is revolutionising corporate tax efficiency with AI and strategic partnerships
This month
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cx
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martech
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ai
Wolters Kluwer's Andy Hung is championing innovation through AI and partnerships, aiming to enhance efficiency and client outcomes in tax technology.
Ingram Micro promotes Sanjib Sahoo to lead global platform
This month
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data analytics
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digital transformation
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cx
Ingram Micro has appointed Sanjib Sahoo as President of its Global Platform Group to drive the development of the innovative Xvantage platform.
Vietnam launches first blockchain loyalty programme
This month
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cx
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blockchain
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martech
SmartOSC and Avalanche are launching Vietnam's first blockchain-based loyalty programme, set to revolutionise customer engagement across the APAC region.
Hypervsn unveils 3D holographic technology
This month
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cx
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martech
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3d
HYPERVSN is unveiling its cutting-edge 3D holographic technology, featuring life-sized digital avatars and an engaging AI fortune teller.
Searchspring reports 55% surge in 2024 Black Friday sales
Last month
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
AI innovations to transform customer experience by 2025
Last month
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cx
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martech
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personalisation
Matthias Goehler of Zendesk forecasts that by 2025, enterprises will require stringent AI governance amid a 250% surge in shadow AI usage.
Medallia reveals experience management trends for 2025
Last month
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data analytics
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cx
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martech
Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.
AI & data to transform marketing & media by 2025
Last month
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
Cloud contact centre market grows, driven by demand for customer engagement
Last month
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digital transformation
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hyperscale
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cx
The global cloud contact centre market is set to soar to USD $26,846.9 million by 2024, driven by increasing demand for scalable customer engagement solutions.
GenAI in action: Transforming APAC business functions to deliver superior customer experiences
Last month
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digital transformation
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cx
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martech
In APAC, the rise of generative AI is reshaping customer experience, with 30% of Indian firms planning major investments in the technology over the next 18 months.
Sinch predicts AI & human synergy in customer service 2025
Last month
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
Forrester report identifies key mobile banking features by 2027
Last month
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fintech
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cx
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martech
Forrester's new report highlights essential mobile banking features by 2027, emphasising fraud management and security as top priorities for customer trust.
Sinch predicts 2025 trends in digital customer engagement
Last month
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cx
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martech
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integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.
Bajaj Allianz partners with Snowflake for AI-driven insights
Last month
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data analytics
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digital transformation
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cx
Bajaj Allianz has partnered with Snowflake's AI Data Cloud to enhance its data platform, aiming for improved product targeting and customer experience.
Twilio recognised as leader in IDC MarketScape for CDP 2024
Last month
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cx
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martech
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cdp
Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Last month
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.