Customer engagement stories - Page 2
Mapp secures $13m to enhance AI marketing strategy
Last month
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cx
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martech
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hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Unlock the power of information to innovate enterprise experiences
Last month
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digital transformation
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cx
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martech
In an era where effective data management is vital, businesses must harness best-of-breed solutions to enhance decision-making and customer experiences.
Qualtrics unveils AI tools to boost customer experiences
Last month
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data analytics
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cx
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martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
Sinch wins Adobe partner award for third consecutive year
Last month
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cx
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martech
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data privacy
Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
Forrester: Agentic AI poised to revolutionise enterprise operations
Last month
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digital transformation
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cx
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martech
Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.
Unified commerce benchmark reveals retail success factors
Last month
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cx
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martech
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commerce systems
The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Last month
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digital transformation
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cx
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martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Adobe introduces new AI capabilities in Experience Cloud
Last month
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data analytics
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cx
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martech
Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
Gigamon celebrates top ANZ partners at 2024 awards event
Last month
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cx
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martech
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breach prevention
Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.
Reimagining eCommerce marketing
Last month
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cx
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martech
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ai
Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.
Titan of Tech - Nadene Serman of Infotrack
Last month
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cx
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martech
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ai
Nadene Serman, Global CTO of Infotrack, champions innovation and inclusion in tech, driving customer-first solutions across multiple nations.
Localsearch unveils new digital tools for small businesses
Last month
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digital transformation
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cx
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martech
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
Jeremy Suddards named new Chief Revenue Officer at Six Degrees
Last month
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cx
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martech
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ai
Jeremy Suddards has been appointed Chief Revenue Officer of Six Degrees, aiming to enhance client engagement and drive innovative technology solutions.
Afterpay revives 'Mystery Market' for immersive VR event
Last month
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cx
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martech
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bnpl
Afterpay is set to reintroduce its Mystery Market event during Afterpay Day, offering over AUD $100,000 in prizes and immersive virtual reality experiences.
Report reveals growing revenue gap in B2B content marketing
Last month
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
Dr. Martens partners with Amperity for data strategy boost
Last month
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digital transformation
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cx
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martech
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
Fortinet promotes Nachman to ANZ Regional Director role
Last month
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firewalls
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cx
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martech
Fortinet has appointed Dale Nachman as Regional Director for Australia and New Zealand, bolstering its cybersecurity leadership in the region.
Kaspersky enhances partner programme for MSSPs in 2024
Last month
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cx
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martech
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advanced persistent threat protection
Kaspersky has unveiled significant upgrades to its Partner Program for Managed Security Service Providers, aiming to better support evolving partner needs into 2025.
Seismic unveils Winter 2025 AI-assisted solutions release
Fri, 28th Feb 2025
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uc
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cx
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martech
Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.
Photoshelter unveils new tool to streamline UGC collection
Fri, 28th Feb 2025
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cx
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martech
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digital marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.