Customer engagement stories - Page 1

HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

Google Cloud is expanding in Canada with a strong focus on AI, data sovereignty, and local partnerships, looking to serve a diverse range of sectors.

A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.

Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.

Sophos has appointed Chris Bell as Senior Vice President of Global Channel Alliances, aiming to enhance partner relationships and channel strategy.

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

Borderless CS unveils its innovative digital transformation strategy, addressing the cyber threat landscape and enhancing operational efficiency for businesses.

NetSuite is expanding its partner ecosystem across Australia and New Zealand to address rising demand for AI solutions and ESG compliance.

AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.

Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.

Lifecycle Software has partnered with Collab to enhance its NEXUS platform with AI-driven customer care solutions, boosting efficiency for mobile operators.

15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

Singapore-based Pepper Cloud has won the Google AI Trailblazers Transformation Award 2024 for its innovative WhatsApp Sales CRM, as it expands into global markets.

ServiceNow has appointed Melissa Ries as Group Vice President for Asia & Korea and Yen Yen Tan to its Global Advisory Council to boost operations in the region.

Informatica has appointed Krish Vitaldevara as Executive Vice President and Chief Product Officer, aiming to enhance AI-driven data management solutions.

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.