Customer engagement stories - Page 21

As the economic outlook brightens, companies are reviving shelved IT projects, with managed print services (MPS) set to boost productivity and cut costs.

Redefining selling as helping rather than persuading could revolutionise your tech sales approach, sparking genuine client conversations.

Ignoring non-spending customers now could cost businesses heavily in the future, as relationships fostered during tough times dictate future spending.

Many companies are struggling to adapt their business to serve a new wave of consumers from the millennial generation.