TechDay New Zealand - Aotearoa's technology news network

Digital Marketing stories - Page 21

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Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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digital marketing
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advertising
​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
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Menlo Security's global team walks away with two Stevie awards
Wed, 10th May 2017
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malware
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ransomware
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phishing
Menlo Security and Thought Marketing win two bronze Stevie awards at the American Business Awards. Great teamwork and innovation.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
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Melbourne IT ups SMB marketing push with WME Group acquisition
Tue, 2nd May 2017
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management
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digital marketing
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smb
Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.
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Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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partner programmes
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digital marketing
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
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Sales and Marketing Jam set to inspire Wellington, Christchurch, Auckland
Wed, 19th Apr 2017
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wireless networks
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kiwi landing pad
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cloud services
The Sales and Marketing Jam is an event hosted by the Kiwi Landing Pad to allow professionals based in the US to share their experience firsthand.
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Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
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Founder of Europe-based AdBooba is eyeing to expand in India
Tue, 28th Mar 2017
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digital marketing
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adbooba
AdBooba has delivered over five billion impressions resulting in over 10k conversions across 16 countries so far.
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Rotorua business scores Google Partner qualification
Mon, 13th Mar 2017
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martech
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google
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digital marketing
A Rotorua digital marketing firm celebrates as the sole Google Partner in the area, exemplifying exceptional AdWords prowess and client growth.
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Brother AU shares most successful reseller promotion to date
Wed, 22nd Feb 2017
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network infrastructure
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sdn
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partner programmes
​Brother Australia recently celebrated the success of their award-winning 2015 channel sales ‘100K Prize Giveaway’ promotion.
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Social media takes over TV as key influencer of consumers
Thu, 16th Feb 2017
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martech
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digital marketing
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social media
Social media has overtaken TV as the key influencer in consumer decision making, according to a report by Teradata.
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Where is virtual reality headed in 2017?
Thu, 9th Feb 2017
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ar, vr & metaverse
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digital marketing
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ar
It is anticipated that in 2017, there will be a wave of 360° content making an appearance as brands take the VR plunge.
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New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
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Salesforce kicks off 2017 with major new Spring release
Fri, 20th Jan 2017
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data analytics
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martech
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partner programmes
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
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An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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digital marketing
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advertising
​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
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Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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digital marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
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Grumpy tech guy: Google marketing
Mon, 28th Nov 2016
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google
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digital marketing
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chromecast
Okay, so I get that NZ is a pimple at the arse end of the world and that we're never going to be a priority for Google.
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The top 7 marketing tools and apps for Salesforce
Thu, 24th Nov 2016
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data analytics
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martech
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cdp
We've chosen the top 7 tools & apps for Salesforce users to consider when it comes to marketing and marketing automation.
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2016 sees TechDay double in size – our highlights for the year
Mon, 21st Nov 2016
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martech
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digital marketing
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techday
We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.
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Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
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martech
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digital marketing
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techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.