TechDay New Zealand - Aotearoa's technology news network

Digital Marketing stories - Page 1

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UK brands risk loyalty loss as personalisation gap widens
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Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.
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Marketers face budget losses as outdated AI tools lag behind trends
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Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.
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THG Studios to offer festive campaign secrets at Christmas in July
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THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.
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HubSpot on navigating exponential change in the age of AI
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At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.
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TSD & Perplex Digital win top honours at Umbraco Awards 2025
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Herefordshire’s TSD and Perplex Digital have won top awards at the Umbraco Awards 2024 for their innovative eCommerce platforms and AI integrations.
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Kleinanzeigen launches retail media network powered by Kevel
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Kleinanzeigen has launched a new retail media network using Kevel’s API platform, enhancing ad targeting for its 700m monthly German users.
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UK marketers lead in AI adoption while retaining creative control
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UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
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Monday.com appoints Harris Beber as new Chief Marketing Officer
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Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
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Chatmeter unveils AI platform for safer, smarter patient feedback
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Chatmeter launches Pulse Ai: Signals, an AI platform to help healthcare providers manage online patient feedback, ensure HIPAA compliance and enhance safety.
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Chris Burgess appointed CEO as CTI Digital targets UK expansion
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Chris Burgess has been named CEO of CTI Digital, leading its UK expansion with a focus on AI, VR, and AR to enhance digital transformation services.
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Adobe debuts AI tools for large-scale customer experience
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Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
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Snowflake, Acxiom launch AI platform for marketing data
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Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
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Liftoff unveils AppRefinery for app insights & market trends
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Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
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Newell Brands harnesses Adobe AI to boost content creation speed
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Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
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Yahoo DSP expands Media Tonic partnership to support Victoria
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Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.
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Salesforce unveils Marketing Cloud Next for AI-driven campaigns
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Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
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Australian marketers boost budgets as commerce media reshapes ads
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Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
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Taboola launches Predictive Audiences to boost ad targeting
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Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
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MiQ unveils Sigma AI platform to unify programmatic advertising
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MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
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YouTube drives trust, eCommerce growth in Southeast Asia
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YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.