Forrester Research stories - Page 1
Further unveils AI-powered platform to centralise GMP data
Yesterday
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cdp
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ai
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ml
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Cloudflare named leader in Web Application Firewalls by Forrester
Last month
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firewalls
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cx
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martech
Cloudflare has been named a leader in Web Application Firewall solutions by Forrester Research, achieving top scores in 14 key evaluation criteria.
Insurers focus on AI & growth amid sluggish progress
Last month
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
Businesses face growing threat from deepfake scams, Forrester warns
Thu, 20th Feb 2025
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breach prevention
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ai
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cybersecurity
A Forrester Research report reveals that the rise of deepfake technology poses significant risks for businesses, with scams costing firms millions.
BillingPlatform named leader in Forrester's Q1 2025 report
Tue, 4th Feb 2025
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digital transformation
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cx
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martech
BillingPlatform has been named a Leader in Forrester's Q1 2025 report for Recurring Billing Solutions, scoring 5 out of 5 in 16 criteria.
B2B buyers express dissatisfaction with current providers
Thu, 12th Dec 2024
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genai
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ai
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analyst report
Forrester's latest report reveals over 80% of business buyers are unhappy with their providers, highlighting pressing challenges in B2B purchasing.
Forrester reveals 2024 tech trends in AI & quantum
Tue, 3rd Dec 2024
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quantum computing
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ai
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cleantech
Forrester's latest report unveils the top 10 infrastructure tech trends for 2024, spotlighting AI, sustainability, and quantum computing's evolving roles.
WalkMe unveils AI features to enhance enterprise platform
Fri, 29th Nov 2024
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saas
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digital transformation
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genai
WalkMe has launched significant updates to its WalkMeX platform, introducing enterprise-grade AI features aimed at enhancing user interaction and adoption.
Radware introduces AI SOC Xpert for enhanced security
Wed, 20th Nov 2024
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firewalls
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ddos
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cloud security
Radware has unveiled its AI SOC Xpert service to enhance application security incident management, promising up to 95% faster resolution for SOC teams.
CloudBolt unveils AI-driven platform for cloud optimisation
Wed, 2nd Oct 2024
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private cloud
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paas
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public cloud
CloudBolt's new platform leverages AI and ML to tackle soaring cloud costs and complexity, marking a significant leap in 3rd-generation FinOps solutions.
Exclusive: Diligent's Simon Berglund on how AI is changing the GRC landscape
Tue, 24th Sep 2024
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risk & compliance
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ai
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transparency
Simon Berglund of Diligent highlights the transformative role of AI in Governance, Risk, and Compliance, emphasizing opportunities, risks, and ethical considerations.
Radware named major player in IDC MarketScape WAAP report
Thu, 19th Sep 2024
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application security
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cybersecurity
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radware
Radware has been recognised as a major player in the IDC MarketScape 2024 report for WAAP, lauded for its behaviour-based detections and AI-enhanced threat protection.
New Relic unveils support for RISE With SAP for enhanced observability
Thu, 12th Sep 2024
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devops
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hybrid cloud
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apm
New Relic launches support for RISE With SAP, offering unified monitoring to enhance cloud transformation, efficiency, and customer experience for enterprises.
Matthew Guarini appointed to lead TBM Council’s tech updates
Wed, 11th Sep 2024
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data analytics
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planning
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genai
Matthew Guarini has been appointed Executive Director of the TBM Council as it aims to overhaul standards and enhance technology value management.
Forrester's 2025 predictions reveal mixed trends in AI & tech
Wed, 11th Sep 2024
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digital transformation
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aiops
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ai
Forrester's 2025 Predictions reports forecast AI and tech trends, highlighting AI investment pitfalls and increased AIOps adoption to manage tech debt.
Zendesk launches Relay to enhance customer communications
Tue, 3rd Sep 2024
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cx
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martech
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personalisation
Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.
Zendesk launches Relay to enhance outbound communication
Thu, 22nd Aug 2024
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cx
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martech
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whatsapp
Zendesk has launched Relay, a new app to boost outbound communication via WhatsApp and SMS, in partnership with Meta.
ResMed partners with BillingPlatform to automate billing process
Thu, 22nd Aug 2024
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martech
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commerce systems
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healthtech
ResMed partners with BillingPlatform to automate billing, aiming to reduce manual processes and revenue leakage as their subscription offerings expand globally.
Zendesk & Meta boost proactive customer communication with Relay
Thu, 22nd Aug 2024
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cx
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martech
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whatsapp
Zendesk has teamed up with Meta to launch Relay, an app in the Zendesk Marketplace that boosts customer engagement via WhatsApp with proactive messages.
BillingPlatform named Leader in Gartner Magic Quadrant 2024
Thu, 15th Aug 2024
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martech
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commerce systems
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analyst report
BillingPlatform has been named a Leader in the 2024 Gartner Magic Quadrant for Recurring Billing Applications, securing the top spot for Ability to Execute.