Market research stories - Page 1
Pipeline360 appoints McCarthy as Senior Director in APAC
3 days ago
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
Pureprofile launches AI tools for decoding consumer trends
Last week
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data analytics
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digital marketing
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market research
Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.
Kaspersky acclaimed for OT cybersecurity innovation in Asia
Last month
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endpoint protection
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advanced persistent threat protection
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edr
Kaspersky has been praised by VDC Research for its significant role in the Operational Technology cybersecurity market, particularly in Asia and Europe.
Qualtrics launches AI-driven market intelligence platform
Last month
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data analytics
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cx
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martech
Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.
Salesforce & TripADeal unveil AI-enhanced travel showcase
Last month
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cx
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martech
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cdp
A recent YouGov survey reveals that 59% of Australian travellers crave personalised travel experiences, sparking innovation from TripADeal and Salesforce.
The Resilience Roadmap – Six steps to building business strength
Last month
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partner programmes
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business strategy
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market research
Amid a 50.2% rise in critical financial stress affecting nearly 47,000 UK businesses, experts outline six essential steps to bolster resilience in 2025.
IKEA tops ecommerce for best customer experience in 2025
Thu, 27th Feb 2025
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cx
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martech
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ecommerce
A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.
UK online shoppers find eCommerce tactics manipulative
Fri, 21st Feb 2025
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cx
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martech
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ecommerce
A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.
Aussies favour privacy-friendly contextual advertising
Thu, 6th Feb 2025
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data protection
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digital marketing
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digital advertising
New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.
Power Digital launches fusepoint to aid mid-market brands
Thu, 6th Feb 2025
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data analytics
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partner programmes
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advertising
Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.
Asia-Pacific firms focus AI spend on tech over talent
Fri, 24th Jan 2025
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digital transformation
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genai
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ai
A new Accenture survey reveals that while 87% of Asia-Pacific businesses plan to boost generative AI investments, notably more is allocated to technology over human talent.
Offline coupons drive higher engagement over online ones
Thu, 23rd Jan 2025
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digital marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
Economic uncertainty top worry for NZ business leaders
Wed, 15th Jan 2025
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financial systems
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ai
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cybersecurity
A recent survey reveals that 77% of New Zealand business leaders are increasingly concerned about economic uncertainty as they prepare for 2025.
7 Strategies for Asian SMBs to Unlock International Growth This Holiday Shopping Season
Fri, 13th Dec 2024
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data analytics
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cx
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martech
As the holiday shopping season approaches, Asian SMBs are urged to adopt seven strategies to unlock international growth and capture global market demand.
Australian SMEs tackle skill shortages with new strategies
Wed, 4th Dec 2024
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hcm
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market research
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work-life balance
A new report reveals that 65% of Australian small business owners are struggling with skill shortages, while 25% have not recovered from COVID-19 impacts.
AI could be key to restoring consumer trust in Singapore
Thu, 28th Nov 2024
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cx
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martech
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cdp
A Salesforce report reveals a significant drop in consumer trust among Singaporeans, with 75% of respondents seeking more consistent interactions and AI solutions.
Global spend on KYC systems to hit USD $22bn by 2029
Tue, 26th Nov 2024
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risk & compliance
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market research
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analyst report
A study by Juniper Research forecasts that global non-financial businesses will spend USD $22 billion on KYC/KYB systems by 2029, marking a 140% increase.
AI adoption in retail: Opportunities & readiness gaps
Fri, 22nd Nov 2024
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cx
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martech
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partner programmes
A new survey from Riverbed reveals that while 95% of retail leaders view AI as crucial, only 40% feel prepared for its implementation.
App usage boosts loyalty in UK consumers, study reveals
Fri, 22nd Nov 2024
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cx
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martech
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personalisation
New research reveals UK shoppers who use brand apps are 20% more likely to exhibit true loyalty, driven by rewards and personalised experiences.