TechDay New Zealand - Aotearoa's technology news network

Marketing strategy Stories - Page 15

Global Stories

Marketing strategy stories

Dr. Martens partners with Amperity for data strategy boost
Digital Transformation

Dr. Martens partners with Amperity for data strategy boost

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.

By Sean Mitchell • 2 min read • Wed, 5th Mar 2025
ANZ executives focus on agentic AI to boost productivity
Customer Experience

ANZ executives focus on agentic AI to boost productivity

A recent Salesforce study reveals that 69% of C-suite executives in Australia and New Zealand prioritise agentic AI, with 38% already implementing the technology.

By Sean Mitchell • 3 min read • Thu, 27th Feb 2025
Peter Alexander named new CMO at Barracuda Networks
Firewalls

Peter Alexander named new CMO at Barracuda Networks

Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.

By Moritz Florian • 2 min read • Fri, 21st Feb 2025
Nishant Arora named SVP of marketing at Netcore Cloud
Software-as-a-Service

Nishant Arora named SVP of marketing at Netcore Cloud

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

By Moritz Florian • 2 min read • Wed, 19th Feb 2025
Want to hire a fractional CMO or CDO? Here's what you need to know
Software-as-a-Service

Want to hire a fractional CMO or CDO? Here's what you need to know

As flexible work arrangements rise, businesses are increasingly turning to fractional CMOs and CDOs for expert marketing leadership at reduced costs.

By Staff Writer • 11 min read • Fri, 14th Feb 2025
Huawei leads 2024 global wearables market with 44.3% rise
Wearables

Huawei leads 2024 global wearables market with 44.3% rise

Huawei leads the global wearables market with a 44.3% year-on-year shipment increase, securing a 16.9% market share in 2024 despite a downturn.

By Catherine Knowles • 2 min read • Thu, 19th Dec 2024
Brightcove enhances platform with Acquia partnership
Enterprise Content Management

Brightcove enhances platform with Acquia partnership

Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.

By Melania Watson • 2 min read • Thu, 19th Dec 2024
Adobe names Lara Balazs as new chief marketing officer
Marketing Technologies

Adobe names Lara Balazs as new chief marketing officer

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

By Imee Dequito • 2 min read • Tue, 3rd Dec 2024
Matthew Winter joins Prophet as new Head of Engineering
Partner Programmes

Matthew Winter joins Prophet as new Head of Engineering

Matthew Winter has been appointed Head of Engineering at Prophet, enhancing its data ingestion capabilities as the company experiences significant growth.

By Imee Dequito • 3 min read • Tue, 26th Nov 2024
Dave Schneider joins Logpoint as VP of marketing
Security Information and Event Management

Dave Schneider joins Logpoint as VP of marketing

Logpoint has appointed Dave Schneider as Vice President of Marketing, tasked with enhancing the company's global strategy and driving growth.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
AI to transform B2B marketing strategies in 2025
Customer Experience

AI to transform B2B marketing strategies in 2025

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

By Sean Mitchell • 3 min read • Mon, 18th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
Nearly half of AI marketing efforts fail to meet goals
Digital Transformation

Nearly half of AI marketing efforts fail to meet goals

New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
Impressive Labs launches support for in-house marketers
Marketing Technologies

Impressive Labs launches support for in-house marketers

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

By Imee Dequito • 2 min read • Tue, 12th Nov 2024

Stories from Other Regions

Marketing strategy stories

Jac+Jack reports 19% ecommerce growth via Pattern partnership
Customer Relationship Management

Jac+Jack reports 19% ecommerce growth via Pattern partnership

Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.

By Melania Watson • 3 min read • Fri, 13th Dec 2024
Everything5Pounds transforms online with SHOPLINE solution
Digital Transformation

Everything5Pounds transforms online with SHOPLINE solution

SHOPLINE has successfully implemented its enterprise solution for Everything5Pounds, enhancing the UK retailer's digital capabilities and sales potential.

By Catherine Knowles • 2 min read • Tue, 26th Nov 2024
Electronic retailers anticipate web traffic surge for Black Friday
Marketing Technologies

Electronic retailers anticipate web traffic surge for Black Friday

Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.

By Sean Mitchell • 3 min read • Fri, 22nd Nov 2024