Marketing strategy stories
Four female founders are redefining loyalty, using VIP tiers and experiences to build data-rich communities and drive soaring revenues.
In the AI era, the real edge is not speed or tools but diverse human judgment, shaping fairer, sharper and more resilient decisions.
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
For bootstrapped AI startups, resisting scale and mastering a tight niche can build stronger products, brands and finances.
Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.
ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.
Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.
The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Meet The People launches MTP Intelligence, an AI platform unifying creative, media and commerce workflows for North American clients.
Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.
Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.
MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.
UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.
CelcomDigi's Lunar New Year push spotlights Malaysian artisans, youth ang pow designers and festive mobile offers in one campaign.