Marketing strategy stories
JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.
Sandisk scraps WD_BLACK and WD Blue SSD lines, unifying its internal NVMe range under a new three-tier SANDISK Optimus brand.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.
Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
DXC launches AdvisoryX to help enterprises scale AI, as 94% struggle to move beyond pilots and build coherent business cases.
Ataccama names Andrea Eaton as Chief Marketing Officer to expand its data trust platform amid growing AI adoption and regulatory demands in finance and insurance.
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.
Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.
Workspace AV has rebranded with a new website as it expands rapidly, enhancing its presence across the UK and Europe in the AV technology sector.
Nearly half of UK marketers contact their agencies less than weekly as AI reshapes workflows, boosting efficiency but challenging traditional agency roles.
Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.
Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.
Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.
In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.