TechDay New Zealand - Aotearoa's technology news network

Marketing strategy Stories - Page 7

Global Stories

Marketing strategy stories

Sandisk retires WD_BLACK and WD Blue for Optimus SSDs ranges
Storage

Sandisk retires WD_BLACK and WD Blue for Optimus SSDs ranges

Sandisk scraps WD_BLACK and WD Blue SSD lines, unifying its internal NVMe range under a new three-tier SANDISK Optimus brand.

By Mark Tarre • 3 min read • Tue, 6th Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Kubus bolsters leadership with new marketing & HR heads
Network Infrastructure

Kubus bolsters leadership with new marketing & HR heads

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.

By Sean Mitchell • 4 min read • Tue, 16th Dec 2025
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
DXC launches AdvisoryX to help enterprises scale AI
Digital Transformation

DXC launches AdvisoryX to help enterprises scale AI

DXC launches AdvisoryX to help enterprises scale AI, as 94% struggle to move beyond pilots and build coherent business cases.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust
Fintech

Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust

Ataccama names Andrea Eaton as Chief Marketing Officer to expand its data trust platform amid growing AI adoption and regulatory demands in finance and insurance.

By Melvin Hipolito • 3 min read • Thu, 4th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus
Unified Communications

Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

By Melvin Hipolito • 2 min read • Tue, 2nd Dec 2025
Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Marketing Technologies

Small businesses are unsubscribing from their MarTech stack - And I don't blame them

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

By Mellissah Smith • 4 min read • Sat, 22nd Nov 2025

Stories from Other Regions

Marketing strategy stories

Workspace AV unveils new brand & website amid rapid growth
Unified Communications

Workspace AV unveils new brand & website amid rapid growth

Workspace AV has rebranded with a new website as it expands rapidly, enhancing its presence across the UK and Europe in the AV technology sector.

By Kaleah Salmon • 4 min read • Fri, 5th Dec 2025
UK marketers reduce agency contact as AI transforms workflows
Partner Programmes

UK marketers reduce agency contact as AI transforms workflows

Nearly half of UK marketers contact their agencies less than weekly as AI reshapes workflows, boosting efficiency but challenging traditional agency roles.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
Experts reveal key CX, personalisation and AI trends for 2026
Digital Transformation

Experts reveal key CX, personalisation and AI trends for 2026

Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.

By Staff Writer • 7 min read • Wed, 3rd Dec 2025
Get ahead of the rush: 5 tips from your marketing partner for holiday success
Customer Experience

Get ahead of the rush: 5 tips from your marketing partner for holiday success

Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.

By Erin Shea • 5 min read • Wed, 3rd Dec 2025
Analytic Partners tops Gartner ranking for marketing analytics
Customer Experience

Analytic Partners tops Gartner ranking for marketing analytics

Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.

By Catherine Knowles • 3 min read • Fri, 28th Nov 2025
Visibility in the age of AI: How to make your brand appear in AI search
Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025