Measurement Stories - Page 2

Kiwi Stories

Measurement stories

ComCom announces a much broader next phase of MBNZ

The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.

By Zach Thompson • 3 min read • Tue, 29th Nov 2022

Global Positioning System

What is a kilogram? Lower Hutt holds its own weight on a global scale

Lower Hutt scientists revolutionise global measurements with the Kiwi Kibble Balance, using quantum physics to redefine the kilogram and other units.

By Sara Barker • 2 min read • Mon, 20th May 2019

EduTech

FREE Invite from Zeald: Discover why your website is your most valuable business asset

Join Zeald's FREE seminar across New Zealand and uncover why your website is your most valuable business asset. Gain practical insights and proven techniques.

By Staff Writer • 2 min read • Mon, 12th May 2014

Google

Google's guide to mobile business

Google's Guide to the App Galaxy provides comprehensive insights into launching a mobile app-based business, covering promotion, monetisation, and measurement.

By Staff Writer • 1 min read • Tue, 24th May 2011

Global Stories

Measurement stories

Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024

Data Analytics

Google unveils major AI enhancements at Marketing Live 2024

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

By Sean Mitchell • 4 min read • Thu, 23rd May 2024

Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024

Marketing Technologies

Kevel introduces Retail Media Cloud to power competitive retail ads

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

By Shannon Williams • 3 min read • Thu, 21st Mar 2024

Data Analytics

Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra

Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.

By Peter Ibarra • 6 min read • Wed, 21st Feb 2024

Data Privacy

LiveRamp acquires data clean room provider Habu for USD $200 million

LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024

Marketing Technologies

Veteran marketer Sean Cooper launches Data Intelligence in Australia

Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.

By Kaleah Salmon • 3 min read • Tue, 5th Dec 2023

Marketing Technologies

Kochava introduces AI Prompt, a novel tool for global marketers

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

By Imee Dequito • 2 min read • Mon, 30th Oct 2023

Robotics

Forrester predicts genAI-powered growth for APAC businesses in 2024

Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.

By Catherine Knowles • 3 min read • Wed, 25th Oct 2023

Unified Communications

Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers

Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.

By Sean Mitchell • 3 min read • Thu, 21st Sep 2023

Data Analytics

Media Math VP joins iion as CCO

Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.

By Tom Raynel • 2 min read • Wed, 3rd May 2023

Risk & Compliance

Hard numbers: Why ambiguity in cybersecurity no longer adds up

Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .

By Michel Feijen • 5 min read • Tue, 17th May 2022

3D Printing

Aussie tailor 3D prints customers' bodies for a perfect fit

Australian menswear brand Tailors Mark is revolutionising fashion by 3D printing life-size body replicas of customers, ensuring perfect fit bespoke suits.

By Sara Barker • 2 min read • Wed, 18th Sep 2019