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Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
Coppelia uses data-driven online strategy to grow music audience
Digital Engagement

Coppelia uses data-driven online strategy to grow music audience

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Hivekind AI launches PR Agent to streamline B2B media relations
Marketing Technologies

Hivekind AI launches PR Agent to streamline B2B media relations

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Taurus rolls out digital PR service blending AI & SEO tools
Digital Transformation

Taurus rolls out digital PR service blending AI & SEO tools

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
B2B tech CMOs face pressure to prove ROI amid wider remits
Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
Brandi AI launches programme to boost agency visibility in AI
Marketing Technologies

Brandi AI launches programme to boost agency visibility in AI

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

By Sean Mitchell • 4 min read • Fri, 24th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025

Stories from Other Regions

Public Relations stories

Hendrix Rose PR to boost Verde Digital's UK profile
Marketing Technologies

Hendrix Rose PR to boost Verde Digital's UK profile

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
Alayic appoints Planet Zeus to spearhead AI voice PR
Unified Communications

Alayic appoints Planet Zeus to spearhead AI voice PR

AI voice start-up Alayic hires North West agency Planet Zeus to lead PR and social push for launch of its automated call-handling platform.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 9th Jan 2026
TechDay celebrates two years of UK expansion
Marketing Technologies

TechDay celebrates two years of UK expansion

TechDay marks two years of UK growth, with eight specialist tech news sites, 7,600 stories and rising visibility across major platforms.

By Melania Watson • 3 min read • Fri, 19th Dec 2025
Exclusive: KuCoin's James Pinch on regulation pivot
Crypto

Exclusive: KuCoin's James Pinch on regulation pivot

Crypto exchange KuCoin is opening a Sydney HQ, ramping up local hiring and regulation-first products as it chases Australian growth.

By Melania Watson • 5 min read • Thu, 18th Dec 2025
Demand Spring & Brandlight partner on AI search visibility
Data Analytics

Demand Spring & Brandlight partner on AI search visibility

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

By Jake MacAndrew • 3 min read • Fri, 12th Dec 2025
Gearing up for CES on the tech PR side
Cartech

Gearing up for CES on the tech PR side

CES poses PR challenges with its post-holiday timing, but strategic media engagement and pre-event briefings can boost long-term tech exposure.

By John Settino • 3 min read • Fri, 28th Nov 2025
From searchable to AI-Visible: The next frontier of personal branding
Marketing Technologies

From searchable to AI-Visible: The next frontier of personal branding

AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.

By Alexander Storozhuk • 5 min read • Fri, 21st Nov 2025
GEO: Why Generative Engine Optimization will reshape communication strategies by 2026
Marketing Technologies

GEO: Why Generative Engine Optimization will reshape communication strategies by 2026

By 2026, Generative Engine Optimization will transform digital visibility, demanding brands prioritise clear, consistent narratives for AI-generated answers over traditional SEO.

By Tilo Bonow • 4 min read • Fri, 21st Nov 2025
Hotwire Global appoints Grant Toups as Global Chief Executive Officer
Digital Transformation

Hotwire Global appoints Grant Toups as Global Chief Executive Officer

Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
Global tech companies overlook a Canada-first PR mindset at their peril
Marketing

Global tech companies overlook a Canada-first PR mindset at their peril

Global tech firms often assume Canadian markets mirror Anglo counterparts, but success demands PR strategies tailored to Canada's unique media and cultural landscape.

By Gayle Robin • 4 min read • Thu, 9th Oct 2025