Salesforce stories
Over 800 representatives from New Zealand's Salesforce ecosystem of customers, partners and cloud specialists attended the event.
Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalise campaigns and engage with prospects.
Amazon remains 'in a league of its own' as a cloud provider, despite the rapid growth of key competitors Microsoft, Google and Alibaba.
Salesforce CEO Marc Benioff talks about the power of disruption and the value of having a beginner's mind in the technology industry.
Salesforce partners with AWS to accelerate digital innovation in Australia, enhancing customer experiences with cloud infrastructure.
Banks face loyalty problem with one-third of customers defecting to competitors, says Salesforce. New cloud service aims to change that.
The company says just 33% of Australian business professionals surveyed said they expect to increase their current AI investment.
Businesses who take the opportunity to leverage business intelligence from AI will be smarter, faster and more productive.
Sage Australia expands cloud prowess, collaborating with Salesforce pros Morphate and Parvero to deploy its versatile Sage Live.
Microsoft is continuing to take the lead in the enterprise SaaS market, which is forecast to double in size over the coming three years.
The Basecamp event also featured trailblazing customer stories from Fonterra, HazardCo, Spark Digital and Soul Machines.
Freshworks has announced the appointment of SIdharth Malik to the specially created position of chief revenue officer.
Beware of partner programs that allow more established suppliers of the same solution to undercut new providers.
Forrester Research recently released a report that delved into the world of Salesforce implementation partners and selected 11 of the best.
Applications are not standalone investments and are in fact part of an ecosystem, so IT decision makers must consider their entire SaaS portfolio.
Salesforce is taking the next generation of its Service Cloud to customers this week, adding more customisation and an interactive learning platform.
Sqware Peg, a Salesforce consulting partner in Australia, has received funding from Salesforce Ventures as a part of the new SI Trailblazer Fund.
Asian firms eye innovation to boost loyalty, yet costs and talent gaps stall the tech uptake despite AI's allure, reports Salesforce study.
Salesforce's new Einstein Analytics imbues CRM with AI, offering predictive insights to enhance sales and marketing strategies.
By 2021, AI-powered CRM activities could increase global business revenues by US$1.1 trillion and create 800,000 net-new jobs.
