Vevo & PubMatic team up for global CTV inventory access
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Australians spend more time on social media, TikTok leads the way
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
Philips MediaSuite hospitality TV sales surpass 500k units
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
Empowering women in tech: Breaking barriers and advancing careers
Diversity and inclusion in the tech industry have finally become more influential, with women applying fresh perspectives to this constantly evolving domain.
Google joins C2PA, bolstering fight against digital misinformation
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.
Instagram influencer marketing expected to hit USD $22 billion by 2025
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.
Integral Ad Science expands measurement capabilities for YouTube Shorts
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.
Content creators earn $700m across social media platforms in 2023
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Singaporeans' top Google searches of 2023 revealed
Singaporeans' top Google searches in 2023 were dominated by key events, coping strategies for rising costs, and growing interest in AI.
Electrify partners with Papercup to dub popular YouTube channel using AI
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
Ad fraud set to surge due to automation advancements
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
Stanley Street joins forces with Channel Factory to improve YouTube advertising
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
Netsafe & 2Degrees partner to promote smartphone safety to Kiwis
A UK grime artist, 2Degrees, and Netsafe have created a programme to teach Kiwi children about smartphone safety.
YouTube unveils AI-powered 'Spotlight Moments' adTech
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
Zitcha partners with tyresales to optimise retail media networks
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
ALIAVIA Ventures raises $13.5M fund for female-led startups
ALIAVIA Ventures nets AU$13.5m to back female-led technology firms in Australia and the US, closing a funding gap.
Rapid increase in YouTube stream-jacking attacks – report
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.
Startup marketing on a budget: Strategic blueprint for success
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
Discovery partners with Google NZ to showcase Newshub content
Warner Bros Discovery ANZ and Google have partnered to feature Newshub content on Google News Showcase, broadening its reach significantly.
Independent review finds systemic racism at InternetNZ following Māori threat video
An independent review has found systemic racism at InternetNZ, which saw it react too slowly to a video that encouraged the slaughter of Māori.
Fast Company names #1 most innovative company in video
Jellysmack, a global creator company, has been named in Fast Company's annual list of the World's Most Innovative Companies for 2022.
YouTube Shorts a haven for scammers using stolen TikTok videos
Scammers are stealing TikTok videos and reposting them on YouTube Shorts to gain views and subscribers, according to new research from Tenable.