TechDay New Zealand - Aotearoa's technology news network

Adobe stories - Page 4

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Campaign management software market to reach $10.2B by 2034
Tue, 23rd Jul 2024
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
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Adobe reveals USD $14.2 billion online sales during Prime Day
Fri, 19th Jul 2024
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data analytics
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martech
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bnpl
Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.
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Adobe forecasts USD $14 billion online spend for Prime Day
Tue, 16th Jul 2024
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data analytics
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martech
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bnpl
Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.
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Adobe report: APJ leads in GenAI adoption over US and Europe
Tue, 9th Jul 2024
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martech
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genai
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ai
Adobe's latest report reveals the Asia Pacific and Japan region leads in generative AI adoption, outpacing the US and Europe with a 65% implementation rate.
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Freshworks appoints Ian Tickle as VP for Europe expansion
Thu, 4th Jul 2024
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martech
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oracle
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adobe
Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.
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Adobe appoints Keith Eadie as APAC General Manager
Wed, 3rd Jul 2024
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data analytics
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martech
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genai
Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.
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Techcombank unveils AI-driven innovations to enhance customer experience
Wed, 3rd Jul 2024
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digital transformation
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hyperscale
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public cloud
Techcombank has unveiled AI-driven innovations aiming to elevate customer experience and position itself as a leader in Vietnam's banking sector.
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Adobe launches Content Hub integrated with Experience Manager
Fri, 28th Jun 2024
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ecm
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martech
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social media
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.
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WE Communications appoints new international leadership team
Thu, 27th Jun 2024
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martech
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adobe
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growth
WE Communications strengthens international leadership, appointing Nichole Provatas as EVP, International Head of Integrated Marketing, and Brian Keenan as EVP, International Head of Insights and Analytics.
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Adobe & TikTok partner to streamline content creation
Tue, 18th Jun 2024
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martech
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adobe
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content creation
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
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Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Tue, 18th Jun 2024
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devops
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ecm
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martech
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
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Clari appoints Claire Darling as new CMO to drive growth
Mon, 10th Jun 2024
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martech
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it automation
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vmware
Clari appoints Claire Darling as new CMO; leveraging her expertise to drive growth and solidify its position as a leader in AI-powered revenue technology.
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Australians sceptical about digital content reliability says study
Fri, 7th Jun 2024
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martech
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genai
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ai
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
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Adobe introduces AEP AI Assistant to boost enterprise productivity
Fri, 7th Jun 2024
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cx
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martech
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genai
Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.
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HackerOne launches PartnerOne for expanded cybersecurity access
Thu, 6th Jun 2024
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devops
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martech
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apm
HackerOne unveils PartnerOne, a new partner program, to simplify access to its human-powered security solutions, enhancing collaboration and revenue opportunities.
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US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintech
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
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Deloitte Digital wins top prize at Adobe ANZ Partner Awards
Wed, 29th May 2024
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digital transformation
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martech
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datacom
Deloitte Digital clinches top honour at Adobe ANZ Partner Awards 2024 for stellar performance and innovation. Datacom and Anchora also receive accolades.
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IBM unveils major Watson, AI & open source innovations
Thu, 23rd May 2024
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firewalls
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hyperscale
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public cloud
At IBM's annual THINK conference, major updates to the watsonx platform were announced, including new open-source AI models, tools, and data capabilities, set to redefine enterprise AI.
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Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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martech
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genai
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ai
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.
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TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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adobe
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.