CMO stories - Page 4
Gartner asks... Is the CMO the CEO’s heir apparent?
Fri, 8th Aug 2014
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cmo
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cfo
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analyst report
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
Four types of CMOs... Which is in your business?
Fri, 27th Jun 2014
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customers
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cmo
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analyst report
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
CMOs and CIOs are two functions divided by language
Mon, 28th Apr 2014
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cmo
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analyst report
CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.
All good in the hood for recruiting Good
Fri, 12th Apr 2013
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smartphones
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motorola
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hp
Good Technology fortifies its executive team by recruiting top talents from Cisco, HP, and Motorola, aiming to enhance their secure mobility platform.
Facebook ads don’t work: General Motors
Wed, 16th May 2012
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facebook
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social media
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cmo
General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.
Managing business risk
Wed, 1st Dec 2010
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cmo
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visibility
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customer satisfaction
Exchange rate fluctuations and growing Chinese and Indian markets are reshaping business risk management. How can New Zealand executives stay competitive?.
The cloud-based world of Google Apps
Tue, 1st Jun 2010
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google
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cmo
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google apps
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.
Rushworth resigns
Wed, 20th Jan 2010
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uc
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telco
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cmo
Vodafone’s marketing director, Mark Rushworth, has resigned and will depart on Friday. CEO Russell Stanners will manage marketing until a replacement is found.