TechDay New Zealand - Aotearoa's technology news network

CMO stories - Page 4

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Gartner asks... Is the CMO the CEO’s heir apparent?
Fri, 8th Aug 2014
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cfo
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analyst report
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
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Four types of CMOs... Which is in your business?
Fri, 27th Jun 2014
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customers
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analyst report
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
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CMOs and CIOs are two functions divided by language
Mon, 28th Apr 2014
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analyst report
CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.
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All good in the hood for recruiting Good
Fri, 12th Apr 2013
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smartphones
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motorola
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hp
Good Technology fortifies its executive team by recruiting top talents from Cisco, HP, and Motorola, aiming to enhance their secure mobility platform.
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Facebook ads don’t work: General Motors
Wed, 16th May 2012
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facebook
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social media
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General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.
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Managing business risk
Wed, 1st Dec 2010
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cmo
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visibility
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customer satisfaction
Exchange rate fluctuations and growing Chinese and Indian markets are reshaping business risk management. How can New Zealand executives stay competitive?.
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The cloud-based world of Google Apps
Tue, 1st Jun 2010
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google
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cmo
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google apps
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.
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Rushworth resigns
Wed, 20th Jan 2010
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uc
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telco
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cmo
Vodafone’s marketing director, Mark Rushworth, has resigned and will depart on Friday. CEO Russell Stanners will manage marketing until a replacement is found.