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Commercial Strategy stories

Expedia moves ad business under chief marketing officer
Airlines

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
Saviynt names new chiefs to drive AI security push
Software-as-a-Service

Saviynt names new chiefs to drive AI security push

The identity security group is sharpening its AI pitch after USD $700 million in funding as it expands globally and adds new leadership.

By Mark Tarre • 4 min read • Wed, 13th May 2026
Growth Catalyst Group names Maia Benson Chief Commercial Officer
Software-as-a-Service

Growth Catalyst Group names Maia Benson Chief Commercial Officer

The appointment aims to sharpen sales and customer strategy as the group expands across consulting, fulfilment and logistics operations.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 13th May 2026
CrowdStrike promotes Adams & launches partner app Jet
Data Protection

CrowdStrike promotes Adams & launches partner app Jet

The cyber security group is leaning harder on partners to drive growth, as its marketplace business rose nearly USD $1.5 billion in fiscal 2026.

By Mark Tarre • 5 min read • Thu, 7th May 2026
EvoluteIQ appoints new chiefs after USD $53 million funding
Manufacturing

EvoluteIQ appoints new chiefs after USD $53 million funding

The hires are intended to help EvoluteIQ convert its USD $53 million investment into faster international growth and stronger customer demand.

By Sofiah Nichole Salivio • 4 min read • Wed, 6th May 2026
ControlUp appoints Tim Freestone after USD $100m ARR
Firewalls

ControlUp appoints Tim Freestone after USD $100m ARR

The workplace software maker is sharpening its AI-driven growth plans as it crosses USD $100 million in annual recurring revenue.

By Mark Tarre • 3 min read • Wed, 6th May 2026
Tessell names McDonough & Carter to executive team
Hybrid Cloud

Tessell names McDonough & Carter to executive team

The appointments come as enterprises race to modernise databases across clouds, with Tessell aiming to cut costs and reduce complexity.

By Sofiah Nichole Salivio • 4 min read • Tue, 5th May 2026
Ricoh launches A3 monochrome printers with cloud tools
Document Management

Ricoh launches A3 monochrome printers with cloud tools

Higher-volume offices gain cloud-linked A3 monochrome printers as Ricoh expands its IM range with stronger security and lower-plastic packaging.

By Sofiah Nichole Salivio • 3 min read • Thu, 30th Apr 2026
Adyen adds loyalty software in €750m Talon.One deal
Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Fri, 24th Apr 2026
SAS names Deloitte, Microsoft & Intel as partner winners
Data Analytics

SAS names Deloitte, Microsoft & Intel as partner winners

Partners across consulting, cloud and distribution were rewarded for helping SAS expand customer reach and adopt its Viya data and AI platform.

By Mark Tarre • 3 min read • Fri, 17th Apr 2026
Backblaze names Anuj Kumar as chief revenue officer
Storage

Backblaze names Anuj Kumar as chief revenue officer

Demand from AI infrastructure is lifting Backblaze’s storage business, which grew 26% in 2025 and landed its first eight-figure deal.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 15th Apr 2026
Mail Metrics appoints Chief Revenue Officer Karl Kohler
Software-as-a-Service

Mail Metrics appoints Chief Revenue Officer Karl Kohler

The hire adds commercial firepower as the Dublin-based group targets growth in the UK, Ireland and Europe, and a USD $1 billion scale-up.

By Sofiah Nichole Salivio • 3 min read • Mon, 13th Apr 2026

Stories from Other Regions

Commercial Strategy stories

Australian CEOs favour AI reskilling over job cuts
Digital Transformation

Australian CEOs favour AI reskilling over job cuts

Most Australian chief executives are using AI to reshape work and boost skills, with only one in five planning hiring cuts.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 15th May 2026
NCS chief Sam Liew wins Singapore tech leader award
Digital Transformation

NCS chief Sam Liew wins Singapore tech leader award

The award underscores Singapore's push to widen tech hiring as firms race to adopt AI and retrain staff for new digital roles.

By Sean Mitchell • 3 min read • Mon, 11th May 2026
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Digital Transformation

Spinning to success: MAAP CFO reveals growth strategy with Annexa

Integrated finance and inventory systems are helping MAAP avoid operational drag as the cycling brand expands across eight countries.

By Annexa • 8 min read • Thu, 30th Apr 2026
mhance appoints Andy Cowdrill as Chief Revenue Officer
Digital Transformation

mhance appoints Andy Cowdrill as Chief Revenue Officer

The Microsoft partner aims to scale its sales engine and widen its sector reach after SilverTree Equity’s takeover.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
Alchelyst names three senior leaders after Lyra merger
Digital Transformation

Alchelyst names three senior leaders after Lyra merger

The merger drive has prompted a New York office opening and new leadership aimed at sharpening Alchelyst's sales, operations and investor services.

By Sofiah Nichole Salivio • 3 min read • Fri, 17th Apr 2026
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Thu, 16th Apr 2026