TechDay New Zealand - Aotearoa's technology news network

Content Creation stories

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Adobe reveals new AI-powered mobile app, Adobe Express
3 days ago
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martech
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video
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creative technologies
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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How esports is improving career prospects for growing numbers of students
5 days ago
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gaming
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edutech
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creative technologies
Esports' integration into curricula is elevating students' career prospects by equipping them with crucial transferrable skills like teamwork, communication, and critical thinking, and exposing them to a myriad of job opportunities.
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MPs voice unease over AI's impact on UK creative industry
6 days ago
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physical security
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creative technologies
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ai
UK MPs voice concern over the negative effects of unregulated AI on the creative sector, pushing for government intervention to modernise copyright laws benefitting large tech corporations.
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Adobe unveil major update for Frame.io V4 platform
Last week
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martech
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creative technologies
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content creation
Adobe reveals a significant upgrade to its Frame.io V4 creative collaboration platform, ahead of the 2024 NAB Show, enhancing content creation and workflows.
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JBL reveals Quantum Stream microphones for content creators
Last week
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martech
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digital music
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creative technologies
JBL propels its Quantum Stream microphone range: Quantum Stream Talk, Quantum Stream Studio, and Quantum Stream Wireless, highlighting the brand's commitment to quality sound and content creation.
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Rad partners with Sony to revolutionise content distribution on TVs
This month
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blockchain
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creative technologies
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distribution
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
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Unpacking AI-powered marketing with good versus poor quality data
This month
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Adobe's new AI advancements aim to bolster customer experiences
Last month
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cx
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martech
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creative technologies
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
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AI could boost Australian workers' salaries by 29%
Last month
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cloud services
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payroll systems
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public cloud
New AWS research highlights potential for AI proficiency to boost Australian workers' salaries by 29%, with IT and business sectors standing to gain the most.
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Expanding artificial intelligence capabilities with NVIDIA Edify's 3D asset generation
Last month
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app development
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creative technologies
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low-code
NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.
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Hands-on review: Logitech MX Brio webcam
Last month
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video
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wfh
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martech
The powerful Logitech MX Brio webcam aims to revolutionise digital collaboration with its stunning Ultra HD 4K resolution and AI-enhanced imaging, designed primarily for creative professionals.
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Anthropic unveils Claude 3 AI models with boosted intelligence & speed
Last month
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creative technologies
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ai
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content creation
Anthropic unveils Claude 3, new AI models offering a blend of improved intelligence, speed, and affordability, with the range including a global-leading product and translation capabilities.
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PPDS & Oracle Red Bull Racing redefine team collaboration with 4K displays
Last month
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video
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wfh
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creative technologies
Philips and Oracle Red Bull Racing (ORBR) join forces to revolutionise marketing team collaboration with installation of 13 interactive 4K displays at the MK7 headquarters in Milton Keynes, UK.
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IWD 2024: SocialFi is a new frontier – here’s what you need to know
Last month
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cryptocurrency
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fintech
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blockchain
SocialFi, a blend of decentralised finance and social media, is gathering momentum, with platforms like KangaMoon and xNinja.Tech attracting thousands of users, and set to challenge traditional social media platforms.
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Adobe launches Express mobile app with generative AI features
Last month
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apple
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smartphones
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martech
Adobe unveils Adobe Express mobile app featuring AI technology for simplified on-the-go content creation, amid a surge in global users, with beta testing now available for iOS and Android.
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£100m boost for UK's AI industry from Chancellor Hunt
Last month
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data science
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creative technologies
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ai
AI investment in the UL set to double with a £100m boost, targeting healthcare, environmental protection, and national security sectors.
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Norwich Uni revamps campus communication with TrilbyTV
Last month
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digital signage
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creative technologies
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pro av
Norwich University of the Arts utilises TrilbyTV's digital signage solution to magnify student triumphs, fostering a more engaged campus community through vibrant, dynamic communication.
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China's B2B MNCs turn to social media for strategic outreach
Mon, 26th Feb 2024
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digital transformation
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creative technologies
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ai
China's international B2B MNCs are using social media as a primary marketing channel, with 70% planning to increase their marketing budget in 2024, according to KAWO's recent report.
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Crayon partners with Kahoot! to boost global educational engagement
Fri, 23rd Feb 2024
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creative technologies
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ai
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students
IT services innovator, Crayon, joins forces with learning and engagement platform, Kahoot!, in a strategic partnership aimed at enhancing global educational experiences through technology.
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Platinum Accounting advocates for artificial intelligence
Thu, 22nd Feb 2024
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contact centre
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chatbots
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creative technologies
Platinum Accounting Australia urges the accounting industry to utilise AI technology to enhance services and reduce costs.
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Exclusive: The future of Adobe and AI - the experts tell all
Mon, 19th Feb 2024
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martech
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creative technologies
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ai
In the past year, Adobe has made significant advancements in artificial intelligence, particularly emphasized at the Adobe Summit 2023, we spoke to their team to hear their thoughts on their progress.
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DoubleVerify launches tiered brand suitability categories for MFA content
Fri, 16th Feb 2024
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big data
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bi
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data analytics
DoubleVerify launches nuanced, AI-powered brand suitability categories to optimise ad campaign performance, providing sites with a refined analysis for online MFA content management.
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New TikTok & Adobe Express integration streamlines video creation
Wed, 14th Feb 2024
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martech
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creative technologies
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adobe stock
TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.
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News Corp Australia partners with Outbrain to refine digital content discovery
Tue, 13th Feb 2024
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creative technologies
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content creation
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discovery
News Corp Australia pens a notable multi-year deal with technology platform Outbrain to enhance content discovery and revenue optimisation on its digital properties.