Digital Marketing stories - Page 2

Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.

Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.

Full-service marketing agency, SBM, launches its state-of-the-art studios in Moorabbin, Melbourne, to bolster its commitment to enhanced customer service and regional presence.

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.

In our journey toward a more equitable society, acknowledging and celebrating the diversity within the female demographic is paramount when it comes to marketing.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.

Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

Manila Broadcasting Company (MBC) advances its digital transformation by expanding partnership with telecoms integrator PLDT Enterprise, and adopting Google Workspace.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.

The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.

Cybage Software Pvt. Ltd welcomes industry expert Geoffrey Van Haeren to its Advisory Board, adding to its expertise and innovation.

DoubleVerify (DV) has made key leadership appointments in Indonesia, Vietnam, and the Philippines to expand its APAC presence.

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

NP Digital enhances Asia Pacific operations, appointing Gary Cheung as GM for Hong Kong and Taiwan, and Melissa Cheng as Country Manager for Malaysia.

Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.