TechDay New Zealand - Aotearoa's technology news network

Kiwi Stories

Pead launches GEO service to shape AI brand answers
Marketing Technologies

Pead launches GEO service to shape AI brand answers

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026

Global Stories

Yext predicts AI will redefine online discovery by 2026
Digital Transformation

Yext predicts AI will redefine online discovery by 2026

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

By Mark Tarre • 3 min read • Tue, 13th Jan 2026
Criteo outlines agentic AI's next phase in eCommerce
Marketing Technologies

Criteo outlines agentic AI's next phase in eCommerce

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
Generative AI search lifts mobile gaming ad opportunity
Gaming

Generative AI search lifts mobile gaming ad opportunity

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026
Semify buys Dragon Metrics to boost global AI SEO reach
Marketing Technologies

Semify buys Dragon Metrics to boost global AI SEO reach

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Search and you shall find: How to optimise your content for AI
Marketing Technologies

Search and you shall find: How to optimise your content for AI

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

By Russ Jeffery • 4 min read • Sat, 22nd Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
Atlas browser sparks debate on AI's role in search & security
Marketing Technologies

Atlas browser sparks debate on AI's role in search & security

OpenAI's Atlas browser stirs debate on AI's impact in search, raising concerns over transparency, security risks, and the future of information browsing.

By Shannon Williams • 4 min read • Sat, 25th Oct 2025
Perplexity launches Comet browser for public download
Marketing Technologies

Perplexity launches Comet browser for public download

Perplexity has launched its Comet browser publicly, offering AI-powered assistance in a format aiming to reshape how users explore the internet.

By Jake MacAndrew • 3 min read • Tue, 7th Oct 2025

Stories from Other Regions

Demand Spring & Brandlight partner on AI search visibility
Data Analytics

Demand Spring & Brandlight partner on AI search visibility

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

By Jake MacAndrew • 3 min read • Fri, 12th Dec 2025
Why supplier content has become retail's biggest hidden cost in the AI era
Customer Experience

Why supplier content has become retail's biggest hidden cost in the AI era

Supplier product content is now retail's largest hidden cost, with poor quality and duplication hurting AI-driven search and boosting operational expenses.

By JP Tucker • 5 min read • Fri, 21st Nov 2025
AI shifts product discovery as 42% trust summaries over sites
DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
UK shoppers blend AI, reviews & social media to make decisions
Marketing Technologies

UK shoppers blend AI, reviews & social media to make decisions

UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
Australians turn to AI & peers as trust in digital services lags
Digital Transformation

Australians turn to AI & peers as trust in digital services lags

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.

By Melania Watson • 5 min read • Tue, 7th Oct 2025