TechDay New Zealand - Aotearoa's technology news network

Digital Marketing stories - Page 11

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Similarweb acquires SEO and rank tracking company Rank Ranger
Mon, 23rd May 2022
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martech
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digital marketing
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seo
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
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Revenue operations is taking centre stage
Wed, 18th May 2022
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customers
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digital marketing
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sales
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape.
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Lightspeed launches all-in-one marketing platform in ANZ
Wed, 18th May 2022
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open source
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digital marketing
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loyalty programmes
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
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ComCom welcomes new marketing codes for the telecom industry
Tue, 17th May 2022
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uc
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commerce commission
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digital marketing
New marketing codes for New Zealand's telecommunications industry aim to improve transparency and help consumers choose the right broadband service.
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Veryfi announces Mobile Receipt Capture for D2C marketing apps
Fri, 13th May 2022
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smartphones
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software development
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digital marketing
Veryfi has announced a new enhancement to its portfolio, with Mobile Receipt Capture for direct-to-consumer marketing apps.
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Validity and Red Sift enter data partnership to aid marketers
Mon, 9th May 2022
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data analytics
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martech
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planning
The data exchange will facilitate compliance with DMARC to ensure Validity and Red Sift customers are implementing secure email marketing campaigns.
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Smith Brothers Media wins big at Horizon Interactive Awards
Mon, 2nd May 2022
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martech
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digital marketing
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advertising
Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.
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Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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digital marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
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How to prepare bylines for publication on our sites
Sun, 1st May 2022
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digital marketing
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techday
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faq
Paid options are available for IT organizations to submit bylines at TechDay. Here are the specifications and criteria for submitting content.
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Salesforce launches AI-based insights with CRM Analytics
Fri, 15th Apr 2022
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crm
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data analytics
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martech
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
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Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue, 12th Apr 2022
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martech
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cloud services
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digital marketing
Emperor Champagne enlists Smith Brothers Media to revamp its online store and launch a subscription-based Champagne Club.
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Salesforce announces new service and marketing innovations
Fri, 8th Apr 2022
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data analytics
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hyperscale
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public cloud
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
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First-party data: A reason to celebrate
Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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Uncovering hidden eCommerce, marketing gems through knowledge graphs
Mon, 28th Mar 2022
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data analytics
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martech
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planning
Marketers can convert data into valuable insights using knowledge graphs, which display data visually and uncover trends and patterns.
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Komo appoints Leilani Vakaahi as Partnerships Manager
Fri, 25th Mar 2022
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partner programmes
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digital marketing
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gamification
Komo, the digital marketing software company, appoints Leilani Vakaahi as new Partnerships Manager to support expansion plans with her experience.
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Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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smartphones
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software development
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personal computing devices
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
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Dotdigital report helps companies to better serve customers
Thu, 10th Mar 2022
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crm
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cx
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martech
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
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70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
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crm
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martech
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ai
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
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Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
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data analytics
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martech
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planning
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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microsoft
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digital marketing
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immersive technology
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.