The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & Digital Transformation
Informatica unveils AI Agent Engineering for data manag...
3 days ago

Gartner on MarTech & CRM
Sinch partners with OneReach.ai to boost global AI comm...
Last week

Gartner on MarTech & RPA
Optimizely unveils enhanced Opal AI to boost marketing ...
Last week

Frost & Sullivan on MarTech & UC
RingCentral unveils flexible pay-per-organiser model fo...
Last week

Gartner on MarTech & SaaS
Neo4j launches serverless graph analytics platform for ...
Last week
Featured news

About Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
4 days ago

About Big Data
How the Orlando Magic are reinventing fandom with data ...
Last week

About Customer Experience
Australian enterprises increase investment in digital t...
This month

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Last month

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025

About IoT Security
Exclusive: David Nuti reveals how Extreme Networks is d...
Tue, 25th Feb 2025

About Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Thu, 20th Feb 2025
Expert columns

By Kathryn Murphy of Twilio
Building trust with conversational AI: How to avoid com...
3 days ago

By Adhil Badat of Rackspace Technology
AI is inevitable: The only choice is to adapt or stagna...
4 days ago

By Cas Paton of OnBuy
Striking the AI balance: How to maximise the opportunit...
Last week

By Ron Howard of Mercury Analytics
Qual at Scale: Unlocking the “Why” at a Whole New Level
Last week

By Mike Jennett of CloudBlue
AI & unified platforms shape the future of self-service
Last week
Interviews

Discussing Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
4 days ago

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
Last week

Discussing Customer Experience
Australian enterprises increase investment in digital t...
This month

Discussing Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last month

Discussing Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
More expert columns

By Aaron Crowe of Eagle Eye, Asia
How ‘Cloud Adjudication’ benefits retailers in Southeas...
Last week

By Dvir Hoffman of CommBox
Unlocking Retail Growth: The WhatsApp Customer Service ...
Last week

By Ian de Sousa and Paul Rilstone
How to turn the contact centre grind into interesting a...
Last week

By John Bates of SER Group
Think AI will fix info overload? Think again
Last week

By Mark Devlin of Impact PR
How to keep public trust when systems go down
This month

By Nicole Buisson of Lightspeed
Venues are predicting major growth in 2025 - here’s the...
Last month
Top players
Recent news

About Data Analytics
Alteryx unveils unified AI suite to streamline data ana...
2 days ago

About Document Management
Dext launches AI Vault & Self-Employed tools in North A...
2 days ago

About Software-as-a-Service
monday.com grows Q1 revenue 30%, cites continued invest...
2 days ago

About Customer Experience
New report shows AI adoption rising in localisation wor...
3 days ago

About Email
Report finds legacy tech & budgets hinder UK public sec...
3 days ago
More news

About Online shopping
Dresses & jumpsuits top returns as Aussies shop online
3 days ago

About Digital Transformation
Cathay boosts efficiency with expanded automation & AI ...
3 days ago

About Digital Advertising
Ooredoo Qatar trials HopprTV for personalised TV advert...
3 days ago

About Public Sector
Fujitsu named leader in ServiceNow report for Asia Paci...
3 days ago

About Digital Marketing
AI speeds up SEO for eCommerce brands facing new challe...
3 days ago
Even more news

About Software-as-a-Service
Archive360 launches AI-ready cloud platform for data go...
3 days ago

About Software-as-a-Service
Twilio teams with Microsoft to drive enterprise convers...
3 days ago

About Cloud Services
Free creative industry workshops announced for West Yor...
4 days ago

About Customer Experience
Trust & partnerships key to APAC travel marketing succe...
4 days ago

About Digital Transformation
Kore.ai deepens AWS partnership to boost enterprise AI ...
4 days ago
Job moves

Move at Fivetran
Fivetran appoints Monica Ohara as chief marketing offic...
3 days ago

Move at Accenture
Accenture appoints Pietro Mangione to lead Asia Pacific...
3 days ago

Move at Pure Storage
Ben Savage appointed CEO as Ekco eyes EUR €100 million ...
4 days ago

Move at Adobe
Creatopy appoints Thibault Imbert to drive AI product g...
Last week

Move at Travelport
Jennifer Catto named executive vice president at Sabre
Last week
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
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