The Ultimate Guide to Marketing Technologies
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Kiwi Marketing Technologies News
Regional stories with direct local relevance
Thread launches AI marketing record for enterprises
Enterprise marketers could soon stop losing campaign know-how as Thread's AI system records briefs, plans and results in one place.
Accenture Song finds Kiwi brands still failing promises
A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.
Authentic Digital named Semrush's first NZ partner
New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.
Dentsu Aotearoa launches technology practice with Knox
The new unit aims to help New Zealand clients adopt AI and emerging tools more directly across media, production and customer experience.
New Zealand essential email open rates fall to 63.6%
Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.
Identity fraud hit 55% of New Zealand firms: Lumin
New Zealand firms face mounting identity fraud losses of NZD $2.2 million a year, as 90% fear AI-linked weaknesses in document checks.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Featured News
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Cvent says event success lies in genuine human interaction
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
ClickHouse customer base soars on back of AI demand
AI agents are driving a sharp rise in demand for the real-time data platform, which added 1000 customers early in 2026 to top 4000.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Reviews
Expert Columns
Three Industries, One Common Challenge: Getting Data Right Before MDM
4 practical tips for maintaining data quality
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
2026 holiday predictions: The evolving customer journey
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Winning the fitness-conscious audience with programmatic DOOH
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
Interviews
Interviews and video coverage from the network
Recent Marketing Technologies News
Markable tops USD $1.7bn in creator sales, rebrands
Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.
100% Digital launches Bidbrain.ai for agency workflows
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Shoppers warm to AI meal plans but resist product picks
AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.
Blee raises USD $27 million to scale compliance software
AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Grace Chung named grand winner in Women in AI awards
Recognition for more than 50 finalists highlighted women's growing influence in Asia-Pacific artificial intelligence as Grace Chung took the top prize.
Webflow launches Source platform for marketing teams
The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Thread launches marketing intelligence platform in ANZ
Marketing teams in Australia and New Zealand can now search years of campaign records in one place instead of scattered inboxes and drives.
Bakers Delight speeds digital marketing rollouts with Boomi
Reusable integrations have cut Bakers Delight's rollout times for new digital tools, with Shopify live in four months and Klaviyo in three.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
Innovid adds Meta ads MCP to NIVO AI for marketers
Advertisers can now check Meta campaign health and spot optimisation opportunities inside NIVO without juggling separate dashboards.
Dreamdata launches Dreamdata AI suite for B2B marketers
Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.
Drumbeat raises NZD $2 million to expand overseas
The seed round will fund Drumbeat's push into Australia and the United States as companies seek cheaper, in-house PR tools.
KERV.ai & LG Ad Solutions expand CTV deal globally
Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.
Job Moves
Dentsu Aotearoa launches technology practice with Knox
EY New Zealand appoints Willett & Bremner to tech roles
moomoo boosts New Zealand push with hires, premium tier
Gallagher Security names Josh Arnold Chief Product Lead
eG Innovations names Joanne Bowey to lead New Zealand
Vistar Media appoints Josh Turney to drive OOH growth in NZ
Andrew Crawford joins Digital Island as General Manager of Business Development
Tower appoints new technology leaders to drive digital strategy
Merkle Aotearoa names Stéphan Willemse Head of Digital Experience
