The Ultimate Guide to Customer Data Platforms
2025 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports

Forrester Research on CDP & MarTech
Further unveils AI-powered platform to centralise GMP d...
Last week

Gartner on CDP & Data Analytics
CData unveils cloud service after $350 million backing
Last month

Gartner on CDP & Data Analytics
CData launches integration accelerator for Microsoft Fa...
Last month

IDC on CDP & CX
Qualtrics unveils autonomous AI agents for better CX & ...
Tue, 18th Mar 2025

Gartner on CDP & Digital Transformation
Optimizely earns Leader title in 2025 Gartner report
Mon, 17th Mar 2025
Expert columns

By Nicole Buisson of Lightspeed
Venues are predicting major growth in 2025 - here’s the...
4 days ago

By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Last month

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month

By Twilio
Creating a lead generation flywheel with AI and data at...
Last month

By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
Mon, 24th Mar 2025
Interviews

Discussing Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last week

Discussing Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Thu, 20th Feb 2025

Discussing Collaboration
Titan of Tech - Scott Ward of Customer Science Group
Tue, 10th Dec 2024

Discussing Collaboration
Exclusive: HP’s Neil Westhof on AI revolutionising prin...
Wed, 4th Dec 2024

Discussing Collaboration
Exclusive: Andrea Morgan-Vandome highlights success of ...
Fri, 22nd Nov 2024
More expert columns

By Donovan Jackson
Adobe Summit 2025: Creativity for all as Shantanu Naray...
Mon, 24th Mar 2025

By Fiona Stevens of LoyaltyLion
Technology lets us personalise everything – so let’s st...
Thu, 6th Mar 2025

By Shermaine Wong of Cult Creative
Leveraging Data to Drive Creativity in Marketing
Mon, 3rd Mar 2025

By Christopher Connolly of Twilio
Unlocking the power of speech to humanise AI-driven cus...
Mon, 10th Feb 2025

By Mark Devlin of Impact PR
Is your accounts team eroding your corporate brand?
Mon, 3rd Feb 2025

By Louis Liu of Rehlko
The Future of Carbon Accounting: GHG Emissions Scopes i...
Fri, 31st Jan 2025
Top players
Recent news

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Job moves

Move at Salesforce
Pismo names Vishal Dalal as global CEO amid leadership ...
Last month

Move at Salesforce
Smartsheet announces new Chief Product Officer & Genera...
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Move at Elastic
New VP Sanjay Deshmukh to drive Elastic's APJ growth
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Move at eBay
Amperity names Dawn Lepore Chairman of the Board
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Other guides
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