The Ultimate Guide to Personalisation
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Kiwi Personalisation News
Regional stories with direct local relevance
Dentsu Aotearoa launches technology practice with Knox
The new unit aims to help New Zealand clients adopt AI and emerging tools more directly across media, production and customer experience.
Smart Planner picks Queenstown for tourism AI pilot
The resort town's tourism pressures will be used to test whether AI can improve trip planning while easing strain on local infrastructure.
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New Zealand Rugby launches All Blacks fan platform
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
Visa expands agentic commerce testing with NZ banks
Four of New Zealand’s biggest lenders are testing AI-driven payments as Visa moves to safeguard shopping across merchants and platforms.
Google adds restaurant bookings to AI Mode in Search
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
2degrees launches Ring Ring to nudge Kiwis to call
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
Analyst Insights
Research and market analysis connected to Personalisation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Featured News
Archaic payment processes costing SMEs time and money
Australian SMEs are missing working capital gains as manual invoicing and EFTs leave payments slower and less secure.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Your marketing problem isn't data overload, it's inaction
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
The next phase of AI in marketing is not just more automation
Interviews
Interviews and video coverage from the networkRecent Personalisation News
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
YouTube Recap brings annual viewing summaries to NZ
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
New Zealand climbs global digital ranking but equity lags
New Zealand rises to third in Adobe's 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.
Royal NZ College partners with Tribal for new LMS system
The Royal New Zealand College of General Practitioners has partnered with Tribal Group to implement a new learner management system aimed at enhancing education efficiency.
Kiwis sceptical of AI in local businesses, reports Qualtrics
Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.
Enhancing customer loyalty: Key advantage for mid-size retailers
Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.
Working smarter not harder: Four ways AI can support your business
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
World Cloud Security Day a good reminder for Kiwi business
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
Future State 2023: What eCommerce could be like in 20 years
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
Village Roadshow Selects Sitecore CMS as the Foundation for its Online Marketing Strategy
Village Roadshow has chosen Sitecore CMS to develop a personalised and targeted online marketing strategy for its diverse entertainment ventures.
Cvent to return with Singapore conference on AI & growth
The fifth edition will spotlight how AI and event-led growth are reshaping planning, venue sourcing and revenue tracking for regional teams.
Laser Clinics launches headless site on BigCommerce
Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.
Sprinklr adds AI tools to speed customer responses
Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.
Visa refreshes Infinite cards for Asia Pacific affluent
Affluent cardholders in Asia Pacific will get more tailored travel and dining perks, as Visa splits its premium offering into three tiers.
Oppo launches Reno16 series in New Zealand with AI
New camera software, AI tools and higher prices are aimed at buyers in New Zealand as smartphone replacement cycles lengthen.
TikTok report says AI creative needs better signals
Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.
Meta launches Muse Image in Meta AI for chats & apps
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
AS Watson appoints 31 tech partners for AI retail push
Its 17,000-store group is broadening AI use from customer service to operations and analytics as it deepens ties with suppliers.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.