TechDay New Zealand - Aotearoa's technology news network

Social Media stories - Page 2

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Concern grows over children's online safety in Aotearoa
Thu, 22nd Feb 2024
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ai
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online safety
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social media
73% of New Zealanders, particularly women and adults aged 30-49, express high concern about children accessing inappropriate content online.
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Taylor Swift's Melbourne gigs trigger massive Telstra data surge
Wed, 21st Feb 2024
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wireless networks
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social media
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telstra
Taylor Swift's Eras Tour concert in Melbourne saw a record 35 TB of data used, equivalent to streaming the concert footage for almost two years, as fans flooded social media to share their experiences.
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Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Over half of New Zealand's internet workforce want more remote work
Wed, 21st Feb 2024
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wfh
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ai
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instagram
Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.
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Akamai aims to integrate cloud capabilities into its edge network
Wed, 14th Feb 2024
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bi
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big data
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data analytics
Akamai Technologies is set to weave cloud computing into its large-scale edge network, advancing its strategy to become the preferred cloud platform for businesses, according to today's announcement.
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'Love cost dearly' warns CBA over Valentine's Day romance scams
Wed, 14th Feb 2024
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cybersecurity
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cba
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valentine's day
As Valentine's Day nears, Commonwealth Bank Australia warns against a spike in romance scams, with women shown to be most at risk, losing double the amount compared to men in 2022.
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New Zealand enjoys 7.3% surge in digital advertising revenue
Mon, 12th Feb 2024
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social media
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digital advertising
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nz
IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.
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INTIX pioneers real-time marketing in event ticketing technology
Fri, 2nd Feb 2024
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cx
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martech
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social media
Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.
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Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Fri, 2nd Feb 2024
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smartphones
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technology gifts
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amazon
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
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Taylor Swift victim of AI-generated explicit images: a wake-up call
Fri, 2nd Feb 2024
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cloud services
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creative technologies
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ai
AI-generated explicit images of pop star Taylor Swift cause uproar, marking a chilling illustration of the technology's misuse and intensifying ethical concerns over AI regulation.
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Global social media users surpass 5 billion mark, reports Digital 2024
Wed, 31st Jan 2024
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social media
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whatsapp
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instagram
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
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Rise in Drainer-as-a-Service attacks lead to high-profile breaches
Fri, 19th Jan 2024
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endpoint protection
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cryptocurrency
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blockchain
The rise in Drainer-as-a-Service (DaaS) cyber crimes indicates growing threats to social media accounts and cryptocurrency safety, including high-profile breaches.
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Norton's new app, Norton Genie, fights cyber scams with Dan Levy
Thu, 18th Jan 2024
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apple
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smartphones
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technology gifts
Amid growing cyber scams, Norton introduces its leading scam detection app, Norton Genie, developed in collaboration with Emmy award-winning creator, Dan Levy, to help users identify and avoid online scams.
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Marketing analytics software sector riding high on AI & ML adoption
Thu, 4th Jan 2024
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digital transformation
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gdpr
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compliance
The global marketing analytics market is bolstered by increased adoption across sectors such as retail and manufacturing for improved AI and ML processes.
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Emplifi recognised as significant vendor in Forrester's Social Suite Landscape
Wed, 3rd Jan 2024
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cx
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martech
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ai
Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.
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B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Thu, 28th Dec 2023
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bi
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big data
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data analytics
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
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Influencer endorsements could harm festive sales, Storyblok suggests
Thu, 21st Dec 2023
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shopping
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christmas
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social media
Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.
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Mobile banking malware threat surges globally, says Zimperium report
Wed, 20th Dec 2023
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malware
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cryptocurrency
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fintech
Global mobile banking malware threats significantly rise, with 1,800 banking apps targeted in 2023, says Zimperium report.
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Australia set to launch new online safety regulations in 2023
Tue, 19th Dec 2023
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cloud services
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social media
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online safety
Australia plans to implement a comprehensive set of online safety regulations from December 2023; smaller businesses face compliance challenges.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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instagram
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social media
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youtube
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience
Fri, 15th Dec 2023
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video
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contact centre
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social media
8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.
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Generative AI's rapid adoption set to revolutionise various applications by end 2023
Thu, 14th Dec 2023
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martech
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seo
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forrester research
Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.
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AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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cloud services
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cryptocurrency
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
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Adobe predicts 2024 dominant creative trends in new report
Fri, 8th Dec 2023
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gaming
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martech
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creative technologies
Adobe's 2024 Creative Trends Report reveals four key themes set to influence digital content, including photography and social media.