TechDay New Zealand - Aotearoa's technology news network

Social Media stories - Page 3

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E-commerce soars in Australia & NZ amid rising data concerns
Tue, 13th Aug 2024
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martech
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personalisation
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cdp
Online shopping dominates in Australia and New Zealand, with 83% of Aussies and 77% of Kiwis shopping online monthly, notes the 2024 Ecommerce Report released by IAB Australia and Pureprofile.
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Fiverr acquires AutoDS, enhancing eCommerce capabilities
Thu, 1st Aug 2024
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martech
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ecommerce
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social media
Fiverr acquires AutoDS to bolster its eCommerce capabilities, integrating thousands of dropshippers and expanding its market presence in website development and social media marketing.
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Netsafe teams with Snapchat to boost online safety for teens
Thu, 1st Aug 2024
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data privacy
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social media
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netsafe
Netsafe launches the Snapchat Family Toolkit, designed to help New Zealand parents ensure safer social media use for teens.
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Akamai report reveals 65% rise in API & app attacks in APJ
Wed, 31st Jul 2024
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application security
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cybersecurity
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elections
Akamai's latest report reveals a 65% hike in web attacks on APIs and applications in APJ, peaking in June 2024 with 4.8 billion incidents.
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Research reveals online content's dual impact on Kiwi youth
Tue, 30th Jul 2024
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software development
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fitness
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social media
New research from the Classification Office and Netsafe reveals online content’s dual role in shaping young New Zealanders' body image.
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Alibaba Cloud & OBS launch OBS Cloud 3.0 for the Paris 2024 Games
Fri, 26th Jul 2024
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ai
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social media
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broadcasting
Alibaba Cloud and Olympic Broadcasting Services unveil OBS Cloud 3.0 for Paris 2024, enabling AI-driven live cloud broadcasting for the first time in Olympic history.
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Digital marketing challenges persist for Singapore companies
Thu, 25th Jul 2024
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crm
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martech
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cdp
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.
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Security advocate backs Australia's social media ban for teens
Thu, 25th Jul 2024
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smartphones
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data privacy
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cybersecurity
Martin Kraemer of KnowBe4 supports Australia's proposed social media age bans, stressing the necessity of robust enforcement and education for parents and schools.
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Adobe reveals USD $14.2 billion online sales during Prime Day
Fri, 19th Jul 2024
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data analytics
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martech
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bnpl
Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.
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Vodafone offers free roaming in France for sporting event
Fri, 19th Jul 2024
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cx
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martech
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social media
As the global sporting event nears, Vodafone offers three days of free international roaming in France for postpaid customers, avoiding steep mobile bills.
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Southeast Asian retailers boost social commerce amid challenges
Tue, 16th Jul 2024
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data analytics
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cx
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martech
Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.
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Wellington group launches AI politician to rebuild public trust
Fri, 12th Jul 2024
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ai
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cleantech
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social media
Parker is an AI politician designed to deliver fact-based, impartial decisions to rebuild trust in politics and combat disinformation.
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Ray White & Canva expand partnership across Australasia
Wed, 10th Jul 2024
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social media
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data lake
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integration
Ray White extends Canva Enterprise access to all its members in Australia and New Zealand, enhancing marketing efficiency and brand consistency.
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Attack on Titan VR: Unbreakable to release on Meta Quest
Wed, 10th Jul 2024
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ar, vr & metaverse
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social media
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early access
Attack on Titan VR: Unbreakable" is set to launch on July 23, 2024, for Meta Quest Pro, 2, and 3. Fans of the iconic manga can now immerse themselves in its thrilling universe through an intense first-person VR experience.
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CloudSEK report uncovers rise in investment scams on social media
Fri, 5th Jul 2024
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social media
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whatsapp
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threat intelligence
CloudSEK reveals a surge in investment scams through WhatsApp and Telegram, with 29,000 fraudulent ads on Facebook and over 81,000 fake Twitter accounts.
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Cyber-attacks on TikTok & Indonesia prompt security discussion
Wed, 3rd Jul 2024
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data analytics
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data science
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advanced persistent threat protection
A wave of cyber-attacks has revealed weaknesses in major digital platforms and national infrastructures, igniting urgent calls from professionals for stronger cybersecurity measures.
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Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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SAS & The Kids Cancer Project extend research partnership
Tue, 2nd Jul 2024
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data analytics
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digital engagement
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bi
SAS and The Kids Cancer Project extend their partnership by three years to enhance childhood cancer research in Australia through advanced analytics, significantly boosting donations and research investments.
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UK adults online for 76% of waking hours, study finds
Mon, 1st Jul 2024
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social media
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digital age
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research
New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.
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Adobe launches Content Hub integrated with Experience Manager
Fri, 28th Jun 2024
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ecm
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martech
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social media
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.